In this article, I am going to share with you the 5 biggest B2B blogging mistakes you or your company can make that can be stopping you from seeing great results.
B2B blogging has brought many benefits to the business especially in the past 2 decades when the internet started booming.
Since the internet started becoming more and more popular, marketers have more opportunities to share the content with the targeted audience and bring more people and leads with the inbound method.
Places like social media, forums, emails, blogs, and many others give a wide range of platforms where b2b marketers can promote the content and bring more website traffic and leads for their business.
With such opportunities for businesses to scale and create high ROI, more b2b marketers have started a content marketing strategy in some way.
But not everybody has known that there are some rules which you should follow to create a successful B2B blog strategy.
Especially when B2B blogging is becoming very important for businesses due to the big benefits it can bring to an organization.
Honestly, it’s hard to find better ROI from marketing campaigns than content marketing. Hence only very few took the time to properly learn the tactics and strategies of B2B content marketing to become successful.
And many b2b marketers have failed because they didn’t know these 5 B2B blogging mistakes:
1. Being Inconsistent
The first B2B blogging mistake that marketers do is being inconsistent. However, this does not only applies to blogging but generally to content marketing.
If you want to start with content marketing you need to make sure you can stay consistent day by day and week by week.
Of course, each platform requires a different posting, some are less often and some more often, it all depends on the type of platform you choose.
- B2B Blog is usually on your website run by you or your chosen agency. The best is to post 4 times a week with longer 2-3k count words. But the content needs to be valuable, otherwise, it won’t work.
- Statistics about B2B Blog you should know
- 77% of Internet users read blogs (source)
- Internet users in the US spend 3x more time on blogs than they do on email (source)
- Blogs have been rated as the 5th most trusted source for accurate online information (source)
- 60% of marketers say blog content creationis their top inbound marketing priority (source)
- 37% of marketers say blogs are the most valuable type of content marketing (source)
- The LinkedIn platform you should be posting once a day between 10-11 am which is the best time to post by com.
- Statistics about LinkedIn you should know
- LinkedIn is the most-used social media platform amongst Fortune 500 companies.
- LinkedIn is the #1 channel B2B marketersuse to distribute content at 94%.
- LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
- Twitter platform with the short tweets you should be tweeting (posting) approximately 15 times a day. It maybe sounds a lot but, these short messages are easy to write and prepare.
- Statistics about Twitter you should know
- 77% of B2B marketers use Twitter to distribute content (Source)
- Link clicks account for 92% of all user interaction with tweets (Source)
- 71% of B2B technology marketers said Twitter is their top social media platform for product launch(Source)
- B2B marketers rate Twitter as the third most effective social media platform (Source)
- YouTube is a video platform where you post only videos. Another great b2b platform. Here you should be posting approximately 1-2 a week around 2-4 pm by com.
- Statistics about YouTube you should know
- 59% of B2B marketers use YouTube to distribute content (Source)
- YouTube is rated the fourth most effective B2B channel marketers use behind Email, LinkedIn and Print. (Source)
- 73% of B2B marketers say video positively impacts ROI(Source)
- 70% of B2B marketers plan to spend more time on YouTube next year (Source)
All these can bring you amazing results, but you need to keep consistent for over a year to see the actual result for your business.
Otherwise, if you invest a little a bit of resources and post once in a while when you feel like it, most likely your blogging and content marketing will not skyrocket, and it will stay flat.
2. Not Being Patience
Usually, right after I tell my clients to post regularly, they make the second mistake when starting with B2B blogging, which is not being patient.
Like I already said, content marketing requires time and persistence, even if you would keep posting consistently over the next 2 months, still you wouldn’t succeed.
I am not saying you should choose all the platforms and start consistently posting on each of those, just chose one and set a goal to be consistent for at least a year! I promise that if you keep that, you will bring good results. Not the best, but you will already recognize the power of b2b content marketing.
And when it comes to being consistent and patient with your B2B blogging, the results start showing. From my experience, it usually takes between 12-24 months for businesses to start seeing positive ROI from their blogging.
However, if you are consistent and patient you can see results such as:
- Companies that blog 20 or more times in a month see the most return in traffic and leads. (source)
- Businesses that blog witness their monthly leads rise by 126% more than those who don’t.
- B2B companies that blog more than 4 times a week see the biggest increase in traffic and leads. (source)
- 69% of businesses attribute their lead generation success to blogging. (source)
Again, yes it takes some time, but blogging is not that expensive and once you get hang of it, you will find that the results are far greater than the effort.
3. Too Much Selling
Content marketing is about being helpful to the reader. This is an essential part of writing any kind of content you want to promote and that same applies to your B2B blogging.
If your blog articles are not helpful, then people will skip them and move somewhere else.
Because people are turning to Google, when they are searching for a solution, over 89% of all searches are related to some kind of problem.
Only a very few people come to actually buy something and when they do, first they do the research.
And that especially applies to b2b companies as the products are expensive and deep research is usually conducted before is anything bought.
This is where golden opportunity is hidden. If you are the one, who will be educating the prospects when they are searching for the solution, most likely they would buy from you.
As this shows that you are the expert in the industry which helps you create trust. So, do not be too salesy and offer help for free with educational and helpful content.
4. Not Promoting Content
Look, when you spend a lot of time creating helpful content does it make sense not to promote it? It takes so little and it brings so much.
Many marketers actually never promote their articles which is very important, especially in the beginning when you don’t have any website traffic coming to your blog.
When you do not have any traffic, it is essential to first bring the people from other platforms rather than organic SERP, because that can over 6-18 months to actually start ranking in a position where you can receive any organic traffic.
You need to start with promoting your blog posts on social media to bring quick traffic and give search engines the first signal about your content.
This is very important, so make sure, in your strategy you included the promoting part as it can hurt you or slow down the process if you don’t.
There are many places you can promote your content, whenever you are participating in the event or between your partners.
The sky is limited, with access to so many sources, you can start generating traffic fairly quickly before your SEO strategy works.
5. Creating Useless Lengthy Content
Creating longer content has been already established that it works better to bring more traffic thanks to more keywords you can rank for on search engines.
- The optimal blog post length is between 1,000 – and 1,500 words by databox
- Recent statistics say that 67% of all clicks go to the first five organic search results by Advanced Web Ranking.
With these two statistics, most marketers just start stuffing words into their articles just to hit 1,000+ words and get the actual number.
But remember, you are writing the content for people, or at least you should!
Nowadays, the search engine algorithms are smart enough to recognize whether you just write full of crap on your website to just tick all the SEO boxes.
Remember, the length is important but you still need to create helpful and smart content for your readers otherwise it will fail, no matter how long your blog post is.
So you should avoid this B2B blogging mistake because you would just waste your resources if you can’t provide helpful content.
Because as Google says: Helpful Content is the #1 Ranking Factor!
Summary of 5 B2B Blogging Mistakes
When you start with your first b2b blogging campaign you will make tons of mistakes, but that’s fine as long as you will stay consistent for a longer period of time.
Also, when you do your best to create the best possible content and teach your B2B target audience with the best you have got, you will see the results and you will learn and become better with each written and published article.
Just try to avoid these b2b blogging mistakes that can stop you from being successful.
As long you will keep doing your best, you will find your audience, and there is plenty of space for everyone.
Yes, there are more and more bloggers but over 75% of them still don’t know what they doing and it requires skill to learn and master.
Also, check out our SEO hub page to find all our Content Marketing Resources.
This article was created by Eduard Dziak and may contain affiliate links. The following were used to optimize the article for the best user and search engine experience include:
- SE Ranking for keyword research and on-page SEO optimization
- Surfer SEO for SEO-friendly content creation for users and search engines.
- Jasper AI for grammar correction and information enhancement.
The article is based on the author’s own experience and knowledge, drawn from both their own work and that of their clients, to provide the latest, proven methods.