Unfortunately, many small businesses are in the mindset that using advertising is the reliable and best tactic to drive consistently leads, which is not for free.
But they do not know that paid ads are not as effective as a proper content marketing strategy.
According to WordStream, A typical advertising conversion rate is about 2.35% on average and another side, according to Union Street Media, the average conversion rate for long-term keywords can be up to 36%!
So, what you need to know about content marketing and customers to drive consistently leads for free?
Every day there are thousands of search inquiries performed on search engines to search for your products and services.
And all these searches have the potential to bring new customers for your brand, and you do not have to pay for PPC.
According to Search Engine Land, 70-80% of users ignore sponsored search results and go straight to the organic section.
Also, according to Statista, 27% of the online global population is using Ad Blocking software.
Which of course costs a lot of money companies like Google.
And the reason is that people want GENUINE HELP on their problem and not be sold by companies.
Therefore, the question I got asked a lot, Does content marketing really work for a small business?
And this question is because many of the small business owners already heart about content marketing and how great it is.
But many of them think that this game is only for big dogs and small businesses like theirs cannot stand a chance.
But luckily that’s not true at all! Why? Because According to Google there are over 2 trillion searches every year and 17% of them are new to Google every single day.
Therefore, you have plenty of space to start your content marketing strategy and get good ranking and traffic.
Just by starting with long-tail keywords, you can start ranking very soon and later go for more competitive keywords.
So what makes content marketing so good for small businesses?
So what small business owners need to realize is that 70% of customers would rather learn about a company through an article over any kind of advertisement.
Therefore, your small business can benefit a lot from content marketing as for example:
- You can position yourself as a field expert or thought leader in the minds of customers and competitors.
- It creates a long-term, trustworthy relationship with customers and prospects.
- Consistently generate more website traffic and better exposure to products/services without a huge investment.
And much more. So Content marketing is so good for small businesses for its small investment & great ROI.