dofollow contextual backlinks

What are Contextual Backlinks?

what are contextual backlinks

Contextual backlinks are inbound or outbound links placed within the main content (MC) of a page that is relevant to the content it’s being linked to. Mostly these links are placed within the body of the text, but they can be placed within images, videos, page features, reviews, or other types of content as long as they are clearly visible to the users and crawlers.

So, for a backlink to be contextual it has to meet three main criteria:

  • Located within the main content of a page which means the part that directly helps the page achieve its purpose.
  • Located within the body of the text, image, video, page features, reviews, or other types of content that are clearly visible to users and crawlers.
  • Located on a relevant web page (not a website) that talks about a relevant topic to the page it’s being linked to.

For example, Rasmussen University linked to me from their article. The link is located within the MC of the page, located within the body of the text, and on a page, that talks about marketing topics that are highly relevant to me as my website is about digital marketing, mainly SEO, content marketing, and lead generation.

Therefore, this is a good example of an inbound contextual backlink.

example of what are inbound contextual backlinks

Or an example of an outbound contextual backlink could be within my own article where I talk about niche-relevant backlinks and within the body of the text of the MC, I am linking to a Wikipedia page about the PageRank algorithm.

example of what are outbound contextual backlinks

But then, in my Semantic SEO article, I am linking to a homepage of a gardening website which has nothing to do with SEO in terms of topics they talk about, so this backlink is not relevant whatsoever to them and therefore does not meet all the criteria to be a contextual backlink even thou it’s in the MC and within the body of the text.

example of what are not contextual backlinks

Contextual vs Non-Contextual Backlinks

The main difference between contextual and non-contextual backlinks is that contextual backlinks have to come from pages that talk about relevant topics to your website whereas non-contextual backlinks are the complete opposite and come from web pages that are not related to your website’s target niche or industry.

Of course, in the natural way of getting backlinks mostly, you will get contextual backlinks.

However, there can be scenarios where you link to or get a link from a web page that is absolutely unrelated to yours yet perfectly fine.

For example, as I showed you, I linked to a gardening website as an example for people to relate better to what I am trying to explain.

And of course, there can be many reasons why non-contextual backlinks happen, but you should not try to build those as it is a complete waste of time and you are putting yourself at risk of Google reviewing your site.

Link building is hard and takes time and you should not waste your time on building thousands of poor-quality backlinks and rather focus your effort on a few, but high-quality backlinks.

Just like John Mueller said:

“We try to understand what is relevant for a website, how much should we weigh these individual links, and the total number of links doesn’t matter at all. Because you could go off and create millions of links across millions of websites if you wanted to, and we could just ignore them all.”

Benefits of Contextual Backlinks

Contextual backlinks are one of the most important and highest quality backlinks you can build from and to your pages and they should be your main afford along with niche-relevant backlinks when you are doing link building.

Because by getting and giving contextual backlinks to and from your page you can essentially increase your website awareness and visibility and ultimately drive more targeted traffic to your website.

With contextual backlinks, relevancy is what matters the most, and if you manage that, then you will see the best SEO results from your SEO strategy or B2B SEO.

With that following are the 6 biggest benefits of building contextual backlinks:

Benefit #1: Better Impact on Your Ranking

The first and arguably one of the biggest benefits of getting contextual backlinks is that it has a better impact on your ranking, unlike any ordinary or non-contextual backlinks.

67.5% of SEOs believe that backlinks have a big impact on search engine rankings

The thing is, backlinks are still considered the second most important Google Ranking Factor, despite John Mueller said over time links will become less important as Google can better figure out a content context within the worldwide web.

However, unlike any other backlinks, contextual backlinks give Google and other search engines more context because Google is looking at the page that the link is coming from as well as the page it’s going to.

For example, if you are adding an outbound contextual backlink within your web page, Google can better understand what’s your web page about by looking at the page content, context, ranking keywords, etc. you are linking to and the relationship between each other.

Or if you are receiving inbound contextual backlinks, then Google can better understand your page based on the page content, context, ranking keywords, etc. that is linking to you and the relationship between them.

On top of that, contextual backlinks are one of the signs of expertise. That’s why you should always include relevant external links within your content.

Lastly, backlinks are seen as a “vote of confidence”. Thus, contextual backlinks are an acknowledgment of your expertise in the topic.

Benefit #2: Increased Traffic

The second benefit of contextual backlinks is that they will increase your organic traffic.

Link building is one of the best ways to increase your website traffic if done correctly. The goal is to attract relevant traffic that is interested in what you have to offer, regardless you are selling products, or services, doing affiliates, or just running ads.

The right traffic will make or break your online business and with contextual backlinks, you can improve your ranking for relevant keywords as well as drive relevant referral traffic.

In fact, according to Ahrefs study, over 90% of content gets no traffic and the main reason why the page does not receive any traffic is due to a lack of backlinks.

On top of that, website traffic is a good indicator of your website’s health and trust. The bigger it grows the bigger opportunities you can bring and the more trusted your site will be in the eyes of users and search engines.

Benefit #3: Rank for More Relevant Keywords

The third benefit of contextual backlinks is that you will improve the ranking for more relevant keywords.

Google is looking at the sites linking to you and the keywords they are ranking for. If a website rank for similar or the same keywords as you and links to you from one of their pages it gives Google more context about your page and with that, it can improve your indexing and rank you for more relevant keywords.