how to find backlinks

Do you want to know how many backlinks your competitors have, want to find your backlinks to your web pages, and learn how to find backlinks to a page and website whether it is yours or not?

In this article, you are going to learn how to find backlinks and backlinks opportunities in a step-by-step process using SE Ranking.

So, before we start, grab my link in the description to get a 14-days trial to follow me throughout this article.

Step #1: Open SE Ranking Backlink Checker

Tools like SE Ranking Backlink Checker give you all the information about the analyzed website backlink profile and they are largely used for link building campaigns, backlink audits, and other parts of off-page SEO.

how to find backlinks open se ranking backlink checker

And there are many different Backlink Checker tools you can use to find backlinks to a page and website and if you are already using some SEO tools, then you can still follow me as the steps are the same, just the tool names and interface differ.

However, if you are not using any SEO tool, then I can definitely recommend you try SE Ranking as they offer over 30 tools for every task in search marketing. They also offer the best value for money starting as little as $19/month making it the most affordable yet complete SEO tool.

se ranking pricing for how to find backlinks

Step #2: Enter Domain You Want

The second step for how to find backlinks to a page and website is to enter the domain into the SE Ranking Backlink Checker tool.

So, once you are having open SE Ranking Backlink Checker tool, then you want to enter the domain you want to analyze. For this example, I’ll use my website.

how to find backlinks to a page enter domain you want to analyze

However, if you want to only analyze a certain webpage and not the entire domain, then you will want to change the setting from “domain” to “URL”. Like this, you will get only backlinks for the webpage and not the entire domain.

how to find backlinks to a page and URL using se ranking

Or if you want to find backlinks to a certain subdomain, for example only for blog.hubspot.com, then you will change the settings to the report “domain without subdomains”, as this will limit only to the domain and subdomain you select.

how to find backlinks to only one subdomain using se ranking

So, based on this you select the right setting, let’s say I want to find backlinks to my entire website. So, I enter the domain and click on search.

analyzing my entire website for to find backlinks

Step #3: Select Appropriate Report

The next step of how to find backlinks to a website is to select an appropriate report based on your objectives.

So, once the SE Ranking Backlink Checker finishes and loads the information, you will get a high-level overview of the analyzed website or web page’s backlink profile.

se ranking backlink checker overview for how to find backlinks

Here you can see the number of backlinks, referring domains, and the links pointing to the homepage or other pages as well as the dofollow/nofollow ratio and how many edu and gov links the page or website has.

Also, you can see the domain trust which is the estimated number of website authority, and page trust which is the estimated number of page authority. Obviously the higher the better.

Then you can see graphs of total referring domains and backlinks over the selected period.

total backlinks and referring domains graph se ranking for to find backlinks

After that, you can see the graphs of new & lost referring domains and new & lost backlinks over the selected period.

se ranking backlink checker graphs new and lost referring domains and new and lost backlinks for to find backlinks

Then you can see the top referring domains anchors and top backlink anchors for the analyzed website or page.

top referring domain anchors and top backlink anchors se ranking for how to find backlinks to a page

And lastly, you can see the distribution map of CCTLDS and countries.

distribution map cctlds and countries se ranking backlink checker for how to find backlinks

And in the sidebar, you have different reports that will provide you with more details. Of course which reports you’ll need depends on the objective of why you want to know how to find backlinks to a website or page.

se ranking backlink checker sidebar for how to find backlinks

So, let’s go through the reports and explain each of them how they can be used.

However, if you want to be really successful with link building and off-page SEO, then being creative is the key to success. Figuring out how to use these reports in different and unique ways will give you an advantage over others and extra useful information to compete in your niche.

So, don’t worry to think outside the box. I am just going to give you examples to better understand the reports.

Referring Domains Report

The first report in SE Ranking Backlink Checker is the referring domain report.

referring domains report backlink checker how to find backlinks to a page

Here you can find all the referring domains that link out to the analyzed domain/URL with additional helpful information such as when was the first backlink first seen, how many of the backlinks are pointing from the URL/Domain, and what’s the Domain Trust.

You can also expand the backlinks to get more information about the backlinks from the referring domains such as the anchor text, page trust, target URL, and the URL where is the backlink.

getting more information about referring domains in backlink checker for how to find backlinks

Then, for example, you can use filters to quickly find any specific referring domains such as you want to see only referring domains from a certain country or with a certain domain trust.

using filter for referring domains se ranking for how to find backlinks

This is definitely one way how to find backlinks to a webpage or website and often you can find yourself using this report to find prospects for guest blogging or blogger outreach.

Also, this report is a great way to start with competitor backlink analysis to get the feel of your industry and from where your competitors are getting their links.

Backlinks Report

The second report shows what you are probably looking for: the backlinks pointing to the analyzed website or web page. So, if you want to know how to find backlinks, then this is the report.

backlinks report se ranking how to find backlinks

Here you can find the overview of the backlinks as well as a detailed table of all backlinks pointing to the analyzed website with additional helpful information such as the domain and page trust of the linking site, the anchor text, the target URL, type of backlink and more.

You can also customize the columns of the table with only the information you want to see, and you can set different filters to quickly find the specific backlinks you want.

using filter and column settings in se ranking backlink checker for how to find backlinks

This is the perfect report to find backlinks to a webpage or website and probably you will use this report the most when you are searching for backlinks or preparing link building campaign.

Anchor Text Report

Another important report in SE Ranking Backlink Checker is the Anchor Text report. Not so much about how to find backlinks but about how to find anchor texts to a page or website.

anchor text report in se ranking backlink checker for to find backlinks

This report shows you all your anchor texts from your referring domains and backlinks, the dofollow and nofollow ratio of the anchor text, and when it was first and last seen.

Then you can expand the report to see the referring domains with the anchor text,

referring domains in anchor text expand for how to find backlinks

Or likewise to see the backlink with the anchor text.

how to find backlinks using anchor text report in se ranking

Now, this report is extremely important, especially when you are analyzing your backlink profile. Because if you are planning your link building campaign, you want to see how your anchor text is optimized.

You definitely want to avoid over-optimized anchor text as that could lead to Google devaluating your backlinks or worse manual penalty.

over optimized anchor texts are dangerous for seo how to find backlinks

For example, over-optimized anchor text like this page has, would definitely pose a thread being picked by Google, unless you are a big site like PCGamer. Those have some obvious benefits…

over optimized anchor text example for how to find backlinks

You want to ensure you follow the save anchor text ratio when you are doing link building, here you can see an example of my recommended anchor text ratio:

optimal anchor text ratio for ranking during how to find backlinks

Pages Report

And the last report in SE Ranking Backlink Checker is the Pages report where you can find the best pages by backlinks and referring domains.

how to find best pages by backlinks and referring domains in se ranking

And then you can again expand the list of backlinks and referring domains of a certain URL.

best pages by links in se ranking expand list for how to find backlinks

This is an excellent report if you want to find the domain’s best URLs by backlinks and referring domains. For example, you can use this report when you are doing the Skyscraper Technique, citation building, or want to get ideas on how others are building backlinks to similar content of yours.

Step #4: Find Close Competitors & Their Backlinks

Now when you know how to find backlinks to any website and page, then you should also know how to find your close competitors in order to understand how they are building backlinks to their website and what link building strategies work the best in your industry.

As such information should formulate your link building plan.

So, there are several ways how you can find your close competitor. However, because we are already using SE Ranking in this article, let me show you how you can use SE Ranking to find your close competitors:

If you are already having an established website, ranking for hundreds or thousands of keywords, then using your own website to find close competitors is the best way.

So, to do that:

Step #1: Open SE Ranking Competitive Research Tool: Here enter your domain, select your target location and click on “Analyze”.

searching for close competitors using your website for how to find backlinks

Here you will get a high-level overview of the analyzed domain such as the number of organic keywords, organic traffic, domain trust, page trust, and the number of referring domains and backlinks.

high level overview of analyzed domain se ranking how to find backlinks and competitors

And when you scroll down you can get even more information. However, what I am looking for is the section with “Organic competitors” and click on “View details report”.

organic competitors report se ranking to find backlinks and your close competitors

And here you will find hundreds of your close competitors based on your ranking keywords. Of course, the more organic keywords your website is ranking for the more accurate the report is.

se ranking competitor report for how to find backlinks to a page

So now, you can start doing competitor backlink analysis to understand how your close competitors are getting backlinks.

I recommend you start with domains with similar domain trust or even lower as the off-page SEO and link building strategies to increase website authority will be similar compared to established high authoritative domains.

Also, you can what I like to do is to find competitors with half of my website authority but generate high organic traffic to see what keywords they are targeting, that bring them organic traffic.

easy to outrank competitors for keywords example for how to find backlinks

Because like this, if they can rank high for such keywords and drive organic traffic, then I should be able to outrank them with minimal effort. This was just a quick tip using this report.

Step #5: Decide Link Building Strategy

Once you have scanned your competitors and finished the competitor backlink analysis, you should have a better idea of what link building strategies are working in your niche and industry.

Based on this you will formulate your link building plan and decide what link building strategies you will want to implement.

However, even if you didn’t do the competitor backlink analysis Here is a list of several of link building strategies to get you started that are beginner-friendly:

Bear in mind that each of these strategies will be performed differently and will need a different skill set to successfully implement them. However, they are all great for beginners as an introduction to starting with link building.

You can watch my playlist on link building strategies and how to successfully execute them.

Step #6: How to Find Backlinks Opportunities

Alright, once you decided on the link building strategy, then you will want to start searching for link building opportunities.

So, let me show you how you can use SE Ranking to find backlinks opportunities.

For example, let’s say you are a marketing agency and you have selected resource link building strategy as one of the link building strategies you want to implement.

Step #1: Find Your Competitor: Let’s start from the beginning and find close competitors to find resource link building opportunities. So, I go to SE Ranking Competitor Research tool, enter my domain and select my target location.

searching for how to find backlinks opportunities

Step #2: Select your competitor: Then I go to the “Competitors” report and find similar or slightly less authoritative domains or domains with smaller DT. This one could do. So, I click on the domain.

example of competitor how to find backlinks opportunities for a page or website

Step #3: Analyze their Backlinks: So, I click on the domain, and it opens the Competitor Research report for this domain and I click on the number of backlinks or referring domains.

competitor research se ranking for to find backlinks opportunities

This will open the SE Ranking Backlink Checker report for the domain and I go to the “Backlinks” report.

se ranking backlink checker for how to find backlinks opportunities

Step #4: Find Backlinks Opportunities: Once I have the “Backlinks” report open, then I can start searching for backlinks opportunities.

list of backlinks how to find backlinks to a webpage

Now, just scrolling through the list is not as efficient, that’s why knowing what kind of backlinks I am searching for will help me narrow down the list. In the example, I am searching for resource link building, so I can use the filter to narrow down my search.

For resource link building, there are common words used in URL that indicate if it is a resource page. The common trail of words are:

  • Best:g., Best blogs, best agencies, best this, best that…
  • Resource:g., Marketing resources, industry resources, etc.
  • Links:g., Helpful links, links to learning more, etc.

So, let’s use one of these words in the URL filter and hit “Apply Filters”.

url filter in se ranking backlinks report to find backlinks opportunities

And now I only have to scan the list to find any relevant sites where I could include my website as one of the resources.

For example, if I am providing digital marketing services in Korea, then this would be a perfect page to try to land my website there. Or if I am having a Facebook group for digital marketers, then that’ another resource page where I can try to get my website included.

resource page link building opportunities example for how to find backlinks

So, as you can see, right in the beginning I found two backlinks opportunities. So, like this, I will scan the list to find even more and do this with more competitors to create a long list of backlinks opportunities.

Again remember, that searching for backlinks is like looking for a needle in a haystack. Unless you know what you are looking for, it will be very difficult to find any backlinks opportunities.

That’s why knowing what you are looking for will help you to utilize the right tools to ease the search like in this example.

Or you have trained eye. Once you have done plenty of link building, then you will be able to just go through the backlink profile of the analyzed website and quickly find any link building opportunities.

5 Best Backlink Checker Tools

There are a lot of Backlink Checker tools that you can choose from. Some are more suitable for bloggers and some are better for large marketing agencies.

So let me share with you my five recommended Backlink checker tools:

  • SE Ranking: The most affordable SEO tool for bloggers, website owners, marketing agencies, and business owners. By far the best value for money.
  • SEMrush: The most comprehensive online marketing tool in marketing for anybody who wants every tool for every online marketing task.
  • LinkMiner: Best alternative Backlink Checker tools with a powerful link database and affordable pricing.
  • UberSuggest: The most affordable SEO tool in marketing provided by SEO expert Neil Patel.
  • Majestic SEO: The oldest backlink checker tool on this list with a large database of backlinks.

Conclusion:

And there you go; now you know how to find backlinks to pages and webpage and also how to find backlinks opportunities to grow your website ranking and organic traffic.

I hope you have learned something new. If you have any comments, please come to my YouTube Channel, subscribe, and drop your comment in the comment section. I am glad to hear from you.

Related Articles:

Also, check out our SEO hub page to find all our SEO resources.

Disclaimer

Some of my links are affiliate links, which means if you purchase something, I might get some small commission as a reward for reference. Of course, I am actively using all these services and products, and I only affiliate products or services I have full trust in their quality!