inbound marketing

Inbound Marketing gives you a chance to drive highly targeted and strong leads to your business by sharing your expertise and knowledge on the internet to gain the credibility and trust of your target audience.

If it is done properly, inbound marketing is a great way to rapidly boost your lead generation and drive high volume traffic to your website day and night.

But to achieve this, you need to set your inbound marketing properly to make it effective.

Therefore I have written this comprehensive inbound marketing guide to learn everything you need to maximize your effort and profit from marketing and avoid the errors I made when I was starting with inbound marketing.

So, I hope you will enjoy it, and let’s make your inbound marketing a success.

What is Inbound Marketing?

Inbound marketing is a new way of business marketing to increase brand awareness and drive more demand for products and services via digital marketing strategies such as content marketing, social media marketing, email marketing, SEO, and branding. It is a way to promote business, increase profit and achieve business objectives.

Once you understand the term Inbound marketing, let’s discuss furthermore what this means for your business.

As digital marketing is evolving you must evolve as well because your prospects are changing with it and it can affect your business if you stay behind.

Therefore, inbound marketing has become very important for marketers as well as one of the top marketing activities to drive more profit for the business.

Why?

Because Inbound marketing is the main driver for businesses to bring more leads, convert them into customers and improve customer retention.

That means inbound marketing influences how you get your customer as well as how you keep your customers.

From recent statistics, you can see that 68% of customers prefer to research independently online also only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine.

Therefore, inbound marketing gives you a way to drive these buyers to your business with targeted content for them.

Brief Inbound Marketing History

Before we start to talk more about Inbound marketing let’s briefly discover the Inbound marketing history and how it got here.

The idea of Inbound marketing has appeared early in 2005 when HubSpot’s Co-founder and CEO, Brian Halligan started bringing the phrase up.

As time goes on and search engines are improving inbound marketing is becoming very important.

Especially with radically changing the way how people are shopping and react to traditional marketing.

Therefore in 2012 inbound marketing really started to grow as marketers are realizing that the old way of marketing outbound marketing is broken and new marketing is required.

Especially when online platforms such as Social media (LinkedIn, Twitter, Facebook) and Company blogs have started bringing leads to the company.

Social Media in 2012 Inbound Marketing Brief History

And as time goes by, better online technologies are pushing marketers to switch from traditional marketing strategies such as telemarketing and blasting emails to inbound marketing strategies such as content marketing and social media marketing.

Today’s marketing is highly dependable on inbound marketing whether you are a Start-up or well establish organization.

Why do You Need Inbound Marketing?

You need inbound marketing because it has become an essential marketing technique to drive targeted traffic to your business with content marketing across online channels, so you maximize your profit from your budget.

Also, that isn’t all, as buyers’ behavior and the way how they are consuming content and learning are radically changing as new technologies come to marketing.

As a result, inbound marketing is more important than ever.

Just let’s look at the recent statistics about inbound marketing and how b2b are making a purchase decision.

  • 68% of customers prefer to research independently online — meaning the battleground for reaching clients is clearly online.
  • 90% of searchers haven’t made their minds up about a brand before starting their search.
  • Inbound marketing generates three times more leads per dollar than traditional methods.
  • Most B2B buyers are already 57% of the way through the buying process before the first meeting with a representative (Accenture).
  • 67%of purchases are influenced by digital (Google, 2019).
  • 50% of B2B search queries today are made on smartphones, and this percentage will grow to 70%.

As you can see, these statistics show that inbound marketing is inevitable for today’s marketing, and therefore to survive and succeed in today’s business world, Inbound marketing is essential for your business.

mobile devices now drive over 52% of web traffic inbound marketing

Source: Blue Corona

Benefits of Inbound Marketing [5 Benefits]

Without a doubt, Inbound marketing is an essential part of success in marketing and whenever you are preparing a marketing plan whether it is digital, traditional, or a mix of both, it is important to know the benefits of marketing strategies.

Therefore, you should know the benefits of inbound marketing for your business to furthermore know why you should actually use this technique.

As sometimes marketing can be confusing with all the rules, strategies, hacks, and so on to make a properly informed decision.

That’s why I give you the benefits of marketing at a glance for you to get only the important benefits of Inbound marketing.

In addition, before we jump into it.

So, without further due, let’s jump into 5 top benefits of Inbound marketing:

1. Improve brand trust and credibility

Inbound marketing is based on digital marketing and Content marketing which suppose to be helpful to buyers. Creating helpful and highly targeted content for your buyers aiming at their pains and needs will increase your credibility and expertise within them. Providing your knowledge to your buyers will assure them, that you are experienced and qualified to solve their problems.

2. Reduce Cost per Lead by 50% and more.

Did you know inbound leads on average cost 61% less as compared to outbound leads and 3 out of 4 inbound marketing channels cost less than any outbound channel? In addition, those businesses that mainly rely on Inbound Marketing save more than $14 for every newly acquired customer.

3. Improve Lead Quality

With recent statistics, buyers are in more control than ever and 62% of buyers prefer to do research online before they contact a salesperson. It has been noted that 57-70% of buyer journey has been made by b2b buyers before they contact a salesperson. This means b2b buyers are educating themselves. Unfortunately, 82% of buyers think, that salesperson is unprepared.

4. Improve Lead Conversion

Inbound marketers double the average site conversion rate, from 6% to 12% total with better targeting options which Inbound marketing gives within digital marketing. With proper Inbound marketing, you can drive leads day and night.

5. Increase Customer Retention and Lifetime Value

Inbound marketing is not just focusing on acquiring new customers, but also to keep them and making them happy. Modern digital marketing helps sales and customer service to improve business profits and objectives. Aligning content with a prospect’s stage in the buyer’s journey can boost conversion rates by 72% (Business2community)

companies to priorities over the next 12 months inbound marketing

Source: HubSpot

Inbound VS Outbound Marketing

Inbound and Outbound marketing strategies have their pros and cons and marketers need to consider both sides depending on their objective they’ll select the beneficial marketing strategy.

Therefore, you should know the difference between both Inbound and Outbound marketing so you can decide which one of those fits you more to achieve business objectives.

Accordingly, regarding your business objectives should form your marketing plan to make sure, you stay laser-focused.

Of course, you need to keep your marketing plan enough “Fluid” to make sure, you can always be flexible if some changes come to your marketing such as new trends, lowering budget, new threats, etc.

With that being said, let’s discuss the two marketing strategies Inbound and Outbound to better understand the principles of each of the marketing strategies.

So, here are the main differences between Inbound and Outbound Marketing:

INBOUND MARKETING OUTBOUND MARKETING
Focus on earning attention from the target audience and customers with helpful content. Usually easy to find through unique and helpf