Project Description

My Top 3 Favourite B2B Website Analytics Tools

Please be aware that I have an affiliate program with some of the recommended products. That means I might earn a commission upon your purchase/subscription. This does not mean that I recommendations have been influenced by this. All my recommendations are genuine without considering their affiliate program. It is just a sweet bonus for me to keep my website better.

SEMRush

Clicky is a great tool to get deep insights about your website, traffic, and behavior of your traffic without too much complexity of using the tool. Clicky provides a set of tools that every marketer should use to get the insights they need.

I enjoy working with Clicky to get real-time insights I need to make informed decisions for my business and my clients. Clicky gives me the information without the complexity like Google Analytics.

Clicky does is missing some of the capabilities around analyzing trends within the platform. I also had problems with goals not firing Also,  exporting data had a very narrow data limit.

BEST FEATURES

SESSIONS
ENGAGEMENTS
CONVERSIONS
REAL-TIME REPORTING
USER DATA

PRICING OPTIONS

FREE
SUBSCRIPTION

VALUE FOR MONEY

4.8/5

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Optimizely

Optimizely is the leading platform offers a complete set of digital marketing tools to track your web analytics and optimize your strategies. Optimizely has been for a long time a favorite tool of mine to get the information I need to optimize almost any of my digital marketing strategies.

I recommend Optimizely because of the great and large set of tools to improve your marketing. The tools for mobile traffic and mobile optimization help a lot to me and my clients to maximize mobile traffic and convert more leads.

As Optimizely is a more complex tool to use, some of the more complex tests requires a bit of HTML knowledge to properly set it up. Also Creating tests on dynamics pages is quite difficult. Which is important for e-commerce e.g.

BEST FEATURES

VARIATIONS TESTING
PERSONALIZATION
TARGETING
VISITOR BEHAVIOR
REPORTING

PRICING OPTIONS

FREE
SUBSCRIPTION
CONTACT VENDOR

VALUE FOR MONEY

4.4/5

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Clicky

Mouseflow is an incredibly useful tool to record your visitors the same way as CCTV. You can see scrolls, mouse movement, and more. Mouseflow helps me to discover how my pages perform, especially my landing pages and product pages, which shows what works and what does not.

I recommend Mouseflow because it is an amazing tool to get the real data that you could get only if you would watch your visitors over their shoulders. Like this, you can choose your leads who convert and see why they did, how they moved, what they clicked on, and more. Awesome tool to use!

What I do not like is their useability and their overall interface could get some improvements in terms of visual.

BEST FEATURES

HEATMAPS
SESSIONS REPLAYS
CLICK TRACKING
MOBILE ANALYSIS
MONITORING

PRICING OPTIONS

FREE
SUBSCRIPTION

VALUE FOR MONEY

4.5/5

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“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
STEVE JOBS - APPLE
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
STEVE JOBS - APPLE

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TELL ME MORE ABOUT YOUR PROJECT

If you are searching for a more personalized approach, then contact me and we can work together. I can give you better recommendations and other valuable tips personalized to your business and needs.

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