In this article, I am going to share with step by step how to write a great SEO article for yourself or your organization so you can start driving massive traffic to your website without spending money on expensive agencies.
Content is still king nowadays and 72% of marketers say the single most effective B2B SEO strategy is creating relevant content., but first, the king has to learn how to become a good king, and therefore it needs guidance.
What I mean by that is that if you want to produce good content in this case, you need to observe and learn how to write a good SEO article. SEO article is essential to effectively implement a B2B SEO strategy for your business.
I have written hundreds of articles on numerous topics such as fitness, gardening, cooking, and marketing. Therefore, I will give you my methodology on how I write an SEO article for myself and my clients
And on all those different types of topics, I use the same methodology to ensure that I produce only the best quality articles for my users and search engine.
So, let’s check out my method on how to write a great SEO article in 7 steps.
1. Keep it Real
What I mean by keeping it real is that if you have clicked on this article that means probably you are a beginner in writing SEO articles. At least that is my assumption I might be wrong, so please do not get angry with me.
And maybe you heard those marketers saying that the longer blog posts the better for SEO rather than the short one or maybe you have checked SEO statistics such as from HubSpot as according to their data the ideal blog posts for top 10 on Google is between 2,100 – 2400 words.
(Source: Neil Patel)
But to even have the top 10 rankings on Google, you need to write the super long articles called content pillar with 10,000+ words and create this spider of internal links.
And although all this might be true, you need to keep it real.
If you are starting writing SEO articles you probably will not be able to write a blog article with 10,000+ words or even 2,000 words, because it is harder than it looks.
Because you need to remember that quality always comes first. Google always rewards the quality of the content more than anything else.
And if you are starting writing your first SEO article and try to write 2,000+ words or more you will end up writing points as long as possible to just get the number and you will be writing just for sake of writing without providing any value.
And those articles will never be on the top 10 on Google.
But instead, start writing shorter articles such as 800-1000 words with a ton of value. Those articles still can do great, especially those with long-term keywords.
And most importantly those articles are easy to update, as only 38% of marketers do updates for their older articles, even though it significantly increases the article’s lifespan, increases ranking & brings more traffic.
And once you become better than you can start writing longer, in more depth content. But I recommend starting with 800-1000 words for your first 30 articles.
And anyway, with practice, you will see the word counts will naturally raise without you even knowing it.
2. Find 1 Keyword to target (Preferably a long-tail keyword)
It is hard to write an article about something if you do not have an idea what to write about. Therefore, you need to find a keyword, preferably a long-tail keyword with 3 words you want to target.
Because this keyword will be your topic for the blog posts, and you need to stick to it. As the upcoming steps will be following this keyword.
The reasons why preferably long-tail keywords are:
- Better conversion rate, the average conversion rate for long-tail keyword is 36%! (Source)
- Long-tail keywords help you rank for single keywords
- 70% of searches are long-tail keywords
- Long-tail keywords are the best to outrank your competition
And there are more reasons I could mention, but I hope you got the point.
Also, find long-term keywords is not difficult. You can use tools such as Google Search Console, Google Keyword Planner, or Ubersuggest. Also check out Ubersuggest alternatives
For example, this article is about SEO Article and to make it long-tail by adding SEO Article for SMBs or SEO Article for personal blog and etc. There are tons of possibilities for you to create long-tail keywords to start driving traffic.
Just make sure it is relevant to your business so you are driving only people who could be potential buyers.
3. Write Your Main Points (Those are the headlines)
The third step in how to write your SEO articles is to put your main points down on paper and use it as an anchor for yourself and your writing.
Too many times I have seen bloggers writing articles and did not draw out their main points and they end up drifting away from the topic and writing about something else.
Remember, value always first! But value is always seen differently if I click on the article on how to cook spaghetti but get how to organize my pots and pans, I will not see it as valuable even it could be a really good article.
Therefore, putting your main points first will ensure that you are staying at the topic and not drifting away from it, as this is very important.
Writing your SEO article is about what keywords you will hit, as search engines are crawling your articles and picked keywords within your article.
So, if you stick to the topic, you will naturally use all types of keywords close related or any way related to the topic. So, like this, your SEO article can rank for more varieties of the targeted keyword.
That is why having outlines such as headlines before you start writing any piece of content will significantly improve your focus and your results.
4. Do Your Due Diligence (Research) For Each Point
Once you have lined up your main points then you can start doing some research for your blog and the points you have included.
Do not worry, nobody expects you to know everything, and using references and citation is normal within blogs or even science publications.
Actually, using references and resources from outside your company adds the credibility and trustworthiness of your website.
Also, it drives link building too, trust me you want to include resources from somewhere else.
But how do you do that?
Let’s look at each of your points and Google it. You will find plenty of information just for that one point, take the first 5 articles and read it and try to find some valuable information such as:
And etc. Read and find anything that could add value to your article. This is great to expand your knowledge and add extra value to your articles.
Therefore, it is important this step do your due diligence properly and really spend some time and do research. This is when you can get a lot of shares and big engagement for your content.
Well done research provides your content value, that people appreciate, and they are happy to link back, which is important for your SEO for your blog or YouTube or even on Social media.
5. Organize Your Research in the Natural Logic Flow and Start Writing
Step number 5 for how to write a great SEO blog is to organize all of your points and research information in the natural and logic flow which sounds good to you and then start writing.
Many times I am collecting all the information from the internet, books, videos, etc. and put them together and trying to figure out how to write it, but it is hard.
Therefore, this step will ease your job as once you have all the information you just need to read it and put it together what makes sense for you.
This is when you filter the information as sometimes, we can get carried away by all the information out there.
So, it is normal to filter out some of the information to have a good flow of your SEO article.
Because your flow is important for readers, as it is easy to read and learn from your articles, and user experience plays a massive role in SEO.
Therefore, it is important to organize your research notes in the natural and logical flow to have a great SEO article.
Yes, it is a lot of reading again, but it really helps you to write faster and better as it will lead you and therefore speed up the process.
6. Proofread and Optimize for SEO
The sixth step is to proofread and optimize for SEO your new articles. This will help you to fix your mistakes while you are writing and then add additional ideas to your SEO article.
This step is as well very important as many writers will get tired after writing and they often skip this step which can cause to have some silly mistakes within the writing.
Therefore, it is important to proofread your articles whenever you finish. Also, the best way is to have someone to help you, because proofreading your SEO article is harder.
As you might understand the meaning of your sentences, but others won’t. So, if you have someone, always let them read your article.
The next thing is to optimize your Article for SEO. This is the next part when you turn your attention to the guidelines of search engines.
Here you will add some important aspects every SEO article needs to have such as:
- Internal links (To related articles and other content of yours)
- External links (done if you have collected resources as you should link back to them)
- Alt text – (for your pictures)
- Keywords density (of course you shouldn’t be stuffing keywords, but have at least 0.6%-1.5%)
- Optimize the size of pictures
Of course, your users are first to keep in mind and none of these SEO aspects should decrease the quality of your article, but it is important to add these SEO tactics to ensure search engines understand your articles as well.
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The last step to write an SEO articles is to post your article and share it across your social media channels and add it to your Google Search Console & Bing Console.
Unfortunately, it is not always the best article that wins but the most promoted.
Content Marketing is fire and Social Media is Gasoline
– Jay Baer
Therefore, share your articles across social media is an important part for you to get the initial first traffic fast and created enough engagement and signals for your new SEO article that search engine will notice it fast.
As Google and other search engines are looking at social media signals which they can help your SEO to rank higher.
So share it across your social media, email list, friends, and families if you can, so you get the initial first boost for your article which can be important especially when you starting and not have enough