158+ B2B Content Marketing Statistics to Drive More Leads in 2022
Drive more informed decisions with the latest updated B2B Content Marketing Statistics to drive leads in 2022. Get all the industry knowledge and benchmark about Content Marketing so you know what to aim for. I have divided the statistics in numerous sections for you to easily find what you looking for.
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I am constantly updating the B2B Content Marketing Statistics for you so you have the latest information about the current content marketing strategy. But if you see something missing you can hit me up and will be more than happy to add it.
73% of people admit to skimming blog posts while 27% consume them thoroughly. (HubSpot, 2020)
18% of marketers choose WordPress as their website content management system (CMS) (HubSpot, 2020)
Companies spend 46% of their budget on content creation. (HubSpot 2017)
83% of traffic to marketing blogs comes from desktops. (SEMrush, 2019)
Search is the number one traffic source for blogs across all industries. (SEMrush, 2019)
In the marketing industry, the top-performing articles are over 5,700 words in length. (SEMrush, 2019)
While 40% of content marketers most frequently used stock photography in 2019, only 13% reported reaching their marketing goals with these visuals. The use of original graphics helped 40% of marketers reach their goals.
38% of bloggers who spend more than 6+ hours on writing a post report “strong results”. (Orbit Media)
20 billion WordPress pages are viewed by over 409 million people each month. (WordPress)
Articles that are >3,000 words get 3x more traffic, 4x more shares, and 3.5x more backlinks than shorter articles (SEMrush, 2019)
Listicles get 2x more shares than other blog post formats. (SEMrush, 2019)
51% of companies say updating old content has proven the most efficient tactic implemented (SEMrush, 2019)
86% of companies produce blog content compared to other formats. (SEMrush 2019)
Video Marketing Statistics
92% of marketers make videos with assets they already have. (Animoto, 2019)
43% of survey respondents say that branded video is the most memorable type of content shared by companies. (HubSpot, 2017)
80% report an increase in dwell time on their site if it has video content. (Wyzowl)
26% of consumers are less likely to finish a video if they need to turn their phones horizontally to watch.
43% of consumers will decide if they want to watch a video until the end of the first 15 seconds. (HubSpot)
Live video is the third most-used social media marketing tactic. (HubSpot, 2021)
People are more likely to watch videos daily on a smartphone than on a computer. (Faceboo, 2020)
99% of people who use video for marketing say they will continue using video in 2021. (Wyzowl, 2020)
84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl, 2020)
93% of brands got a new customer because of a video on social media. (Animoto, 2021)
88% of video marketers reported that video gives them a positive ROI. (Wyzowl, 2021)
95% of video marketers said they felt they’d increased understanding of their products or service using video. (Wyzowl, 2020)
93% of brands got a new customer because of a video on social media. (Wyzowl, 2020)
YouTube is the fourth most-used social media platform by marketers (Facebook, Instagram, and Twitter topped the list). (HubSpot, 2020)
88% of video marketers say they plan to use YouTube in 2020. (Wyzowl, 2021)
Over 2 billion logged-in users visit YouTube each month and every day people watch over a billion hours of video and generate billions of views. (YouTube, 2020)
YouTube on mobile alone, reaches more people in the 18-34 U.S audience demographic than any TV Network. (YouTube, 2020)
45% of YouTube users are women, 55% are men. (Hootsuite)
81% of U.S. internet users between the ages of 15 and 25 use YouTube. (Statista)
15% of YouTube’s traffic comes from the U.S. (Alexa)
Only33% of popular YouTube videos are in English. (Hootsuite)
YouTube has more than 2 billion users visiting every month (and that doesn’t count people who aren’t logged in) (Hootsuite)
YouTube is the world’s 2nd most visited website, after Google. (Hootsuite)
YouTube is the world’s 3rd most common Google search query. (Hootsuite)
33% of the world’s population (over the age of 13) use YouTube.
The average length of the top trending videos of the year was over 9.5x longer in 2019 than in 2010. (YouTube, 2019)
People watch 1 billion hours of video on YouTube every day. (YouTube)
70% of YouTube watch time happens on mobile. (YouTube)
People spend an average of 23 minutes on YouTube each time they visit it. (Hootsuite)
In terms of most popular YouTube brand channels (ranked by the number of video views), toymaker LEGO was ranked first with 10.04 billion views in February 2020. (Statista, 2020)
When people are deciding what video to watch on YouTube, relating their passions are 3x more important than whether the video has a famous actor, and 1.6x more important than whether the video has high production quality. (Think with Google, 2021)
Watch-time for YouTube videos on “which product to buy” doubled between 2017 and 2018. (Think with Google, 2021)
Consumers from ages 35–54 are the most common monthly podcast listeners. (Edison Research)
An estimated 73 million people listen to podcasts each month. (Edison Research)
There are currently 850,000 active podcasts and over 30 million podcast episodes.
The reported podcast listener breakdown by gender is 52% men and 48% (Edison Research)
Podcast listeners are more likely to follow companies and brands on social media. (Podcast Insights)
49% of podcast listening is done at home, down from 51% in 2017
49% of podcast listening is done at home, down from 51% in 2017
65 percent of podcast listeners tune in using portable devices such as smartphones and tablets.
27% of monthly podcast consumers (18+ years old) have attended a four-year college. 34% have attained some grad school or advanced degree. (Podcast Insights)
4 percent of podcast listeners spend more than seven hours a week listening to podcasts.
43% of monthly podcast users listen to an entire podcast episode. (Edison Research)
90 percent of podcast listeners listen to podcasts from the comfort of their own home.
More than half of all US consumers above the age of 12 listen to podcasts.
Nearly three out of every four podcast listeners in the US say they tune in to learn new things.
17% of marketers plan to incorporate podcasts into their content marketing strategy. (State of Inbound)
48% of podcast listening is at home, 26% is done while (Edison Research)
Comedy (36%) and news (23%) were the most popular podcast genres during the third quarter of 2019. (Edison Research)
32 percent of Americans listen to podcasts on a monthly basis.
50% of homes report being fans of at least one podcast and 22% consider themselves “avid” fans. (Nielson)
Monthly podcast listeners subscribe to an average of seven different (Edison Research)
More than half of listeners are at least somewhat more likely to consider buying from a brand after hearing its advertisement on a podcast.
Podcast advertising revenues are expected to surpass $1 billion in 2021.
An estimated 180 million people were familiar with the term “podcasting” in 2018. (Edison Research)
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