Best B2B SEO Tools in 2023 for B2B Marketers for Keyword Research & Link Building
In this article, I am going to share with you my favorite and best B2B SEO Tools that help me to drive more organic traffic, do on-page and off-page SEO, increase ranking with easy-to-understand instructions, and do competitor analysis. And whether you are a beginner SEO or SEO expert, these tools are among the top B2B SEO tools that help marketers use around the world and my preferred best choice of B2B SEO Tools in 2023.
This B2B SEO tool is amazing because it helps you to analyze your site health and provide actionable insights to take so you can improve your Crawlability, Site Performance, Internal Linking and fix your SEO mistakes, and more to increase your SEO results.
It also helps with tracking your backlink profile and backlink outreach by suggesting prospects that you can reach out based on keywords you are ranking for. It shows you toxic backlinks that you should remove.
The next great thing that SEMrush helps with is keyword research and finding keyword gaps within your content to ensure you are providing the most resources related to your topics.
Like this, you can make sure that your website covering all related topics in your niche, because Google is searching for trusted and authoritative websites.
And by providing more resources within your niche, you are increasing your credibility and trustworthiness and gaining higher authority within your niche.
And there are so many more SEO features you can use to increase your organic traffic, ranking and improve your lead generation. So, try SEMrush for free to boost your online presence.
The second on our list of B2B SEO tools is SE ranking which comes with a free 14 days trial and then with friendly paid plans for entrepreneurs, SMB, agencies, and enterprises.
SE ranking is one of the B2B solutions for ultimate growth and success that every B2B marketer should at least try for 14 days because even those 14 days will make a huge difference if you are dedicated.
With SE Ranking you can easily create SEO reports for your company or your clients whether it’s an automatically-generated report or a scheduled audit — they are highly personalized and accurate, helping you meet the requirements of the most demanding clients.
And again, SE Ranking provides a ton of tools you can use for keyword research, website audit, backlink audit, on-page checker, and create a comprehensive marketing plan that brings great results.
For example, if you want a 100% accurate keyword rank tracker from Google, Yahoo, Bing, and YouTube for all locations with a ton of extra information per each keyword then SE Ranking is your choice as it is the highest-rated SERP tracking tool.
I recommend SE ranking as one of the top B2B SEO tools out there whether you are an entrepreneur, SMB owner, Agency, or enterprise, as SE Ranking has the right set of tools to help you drive better results from your B2B SEO strategy.
So, give it try for 14 days and check out all the powerful features that SE Ranking is offering to help you increase your organic traffic, ranking, and results from your website.
Moz has two SEO software, one is Moz Pro which is their all-in-one suite of SEO tools to help you to understand your visitors, track your rankings, crawl and audit your sites, optimize your pages, find link opportunities and create custom reports.
And the second tool is Moz Local that helps you quickly and easily manage your locations at your fingertips, check online listing off your list almost effortlessly, monitor results & know when to take action, and distribute your location data across the search ecosystem.
Moz Local is a great tool that you barely find anywhere else, the only thing you should mind if you want to subscribe to this tool is that it is only for UK & USA optimized.
To summarize it Moz Pro is what happens when a company that’s been doing SEO optimization for a decade finally pulls all its products under one roof. It’s got great features, super helpful with doing SEO and increase your ranking, organic traffic, and lead generation.
The fourth on our list of B2B SEO Tools is a tool that does not really need an introduction and that is Ahrefs, and recently in October 2020 Ahrefs has come up with a free SEO tool the Ahrefs Webmaster Tools, but of course, they have paid version packed with full of useful features.
I believe for many of you I do not really need to introduce the Ahrefs SEO tool, but for those who do not know what is Ahrefs then let me briefly tell you what is it and why you need Ahrefs.
Ahrefs is recommended by the best SEOs in the world like Brian Dean and Gael Breton to manage your off-page and on-page SEO, track your ranking, find link building opportunities, and grow your website. Ahrefs is definitely a must tool for everyone.
Like I mentioned Ahrefs comes in two versions, and the first we will discuss is the free version of Ahrefs Webmaster tools that are perfect for any starting SEOs and small businesses to fix SEO mistakes and boost your ranking and organic traffic.
Ahrefs Webmaster Tools is the limited version of their paid version and it includes SEO features like monitoring your SEO health, know your backlinks profile and domain rating and see keywords that bring you traffic.
I recommend to everyone to use Ahrefs Webmaster Tools as it is for free and you get some really nice SEO features and most importantly it is an excellent tool to match with your Google Search Console.
On the other side if you subscribe to Ahrefs SEO tools, then you can look forward to using some of the best SEO features such as:
Complete Site Audit: Crawls all the pages it finds on your website – then provides an overall SEO health score, visualizes key data in charts, flags all possible SEO issues, and provides recommendations on how to fix them.
Site Explorer: Helps you Get an in-depth look at the organic search traffic and backlink profile of any website or URL. A perfect tool for competitive research
Content Explorer: That helps you Discover and analyze top-performing content in your niche. It research over a billion web pages, complete with SEO and Social metrics
Rank Tracker: Helps you monitor your rankings over time and chart your performance against your competitors’. Get scheduled reports, straight to your inbox.
Keyword Explorer: Helps you discover thousands of great keyword ideas, analyze their ranking difficulty, and calculate their traffic potential.
To summarize it, Ahrefs SEO toolset is definitely a must tool for any webmaster and SEO professional as it helps to rapidly grow websites’ organic traffic, ranking, and lead generation.
The next, fifth B2B SEO tool is Screaming Frog, the industry-leading website crawler trusted by thousands of SEOs and agencies worldwide for technical SEO site audits that come with the free limited version as well as with paid version of rich features.
The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO, by extracting data & auditing for common SEO issues and is able to crawl both small and very large websites efficiently while allowing you to analyze the results in real-time. It gathers key onsite data to allow SEOs to make informed decisions. (Also, checkout Screaming Frog alternatives)
Some of the features that the paid version includes are:
Find Broken Links
Analyse Page Titles & Meta Data
Generate XML Sitemaps
Visualise Site Architecture
And while the free version is limited it is definitely a great tool to learn how to use as it is a great SEO tool.
I like to start by using Screaming Frog to crawl the site because it gives me a starting point to examine metadata, see how discoverable the pages are on the website, and build the sitemap for submission. This is especially useful on web platforms that do not have their own sitemap generator.
So Screaming Frog is a go-to tool for SEOs. If you’re in charge of your company’s SEO strategy and you aren’t buying into one of the larger SaaS systems like Moz, then Screaming Frog is almost a necessary tool.
Not only does it build your sitemap for you to host on the website and submit to the search engines, but it also allows you to find all the metadata like page titles and descriptions, discover broken links or non-navigable pages, and find all your current redirects.
The sixth on our list of B2B SEO tools is Serpstat the growth hacking tool for SEO and PPC that comes with a limited free version and paid version as well.
Serpstat is an all-in-one SEO platform that provides more than 20 tools: Competitor Analysis, Keyword Research, Backlink Analysis, Site Audit and Rank Tracker, and many more. Serpstat is the fastest-growing SEO tool on the market that provides comprehensive search analytics data to more than 300,000 users.
Serpstat is one of the first tools I open when I am considering a new website or niche. I will have it find me a lot of keywords in the niche and with this tool, it is easy to see both organic and paid competition.
I like having everything in one tool, it makes it a lot easier than having to browse through numerous tools to do research. It does a pretty good job of giving me an idea of the value of a keyword vs. how much work it will take me to rank it.
I have found many low-hanging fruits by hunting through the long tails and also This is a great tool to spy on your competitors. You can see which keywords they are bidding on in Adwords. These keywords are the golden ones that make them money. So, I will try to grab the rankings for these.
Serpstat is great for SEO research and analysis for my clients and compares to others It’s a great value and I highly recommend checking it out.
The seventh on our list of B2B SEO tools is NeatPeak Software that comes with a freemium version as well as with paid versions where you get more features and better support.
Netpeak Spider is an SEO tool designed for SEO and PPC specialists, digital marketers, web developers, sales teams, and more. Starting at just $19 per month, it’s also a highly affordable option for freelancers and other small-scale businesses.
While Netpeak Spider doesn’t offer the same scalability or range of features as some of its competitors, it’s one of the most powerful platforms for SEO audits, analyses, and more. It streamlines some of the most time-consuming SEO tasks and provides excellent value.
You can analyze incoming and outgoing links, find broken links and redirects, consider indexation instructions, and escape duplicate content: Titles, Meta Descriptions, H1 Headers, full pages, etc.
A tool can calculate internal PageRank to improve website linking structure and you can set custom rules to crawl either the entire website or its certain part. Feel free to use a 7-day free trial with full access to Neatpeak Spider.
And the last on our list of B2B SEO Tools is SpyFu that comes only with a paid version, but this tool is the top choice for competitor research and finds some of the most profitable keywords.
SpyFu is one of the best-known names in the SEO game due to a deep feature set, excellent reporting, and solid support for digital marketing and advertising.
SpyFu is a competitive intelligence tool for SEO and PPC. You can type in a domain to see all of the keywords it ranks for (including the content that ranks), the ads it buys on Google, and its strongest competitors.
You can also do deep keyword research. Find the domains that buy it or rank for it– all with history to boot. With deep insights and reporting, SpyFu is a solid tool for people who are starting a campaign and those who are improving what is already in motion.
For me, SpyFu is a top-shelf tool for doing keyword and competitive research that is a great solution for SMBs seeking to boost their online performance.
Given the fact that SpyFu doesn’t have a website auditor, it can’t be a contender for B2B SEO tools by default. However, the data provides great value to marketers seeking to boost their online presence. (Check out our curated list of best SpyFu alternatives free and paid.)
If you are looking for the best B2B SEO Tools then I hope you got what you were looking for as these tools I recommend to anybody who needs to improve SEO, ranking, organic traffic, and rank on top of the Google Search results.
Yes, these tools are my top B2B SEO tools choices and there are a ton of more great SEO tools that can do the job for you, but as I said these are my best selected B2B SEO tools and I have no doubt that they will help you achieve your digital marketing goals.
So these are my top B2B SEO tools in 2022, but let me know if you are using any other SEO tools that you would recommend me to try as I always like to try new B2B SEO tools with cool features.
Welcome to B2BDigitalMarketers.com, your one-stop-shop for all things B2B digital marketing! I’m Eduard Dziak, a digital marketing consultant with a focus on B2B SEO and lead generation techniques. This website is designed to provide B2B marketers with the latest and most effective marketing knowledge to help you succeed. From A to Z, we’ve got you covered with proven strategies and techniques. Let’s work together to boost your B2B marketing efforts!