keyword research

In this step-by-step tutorial, I will show you how you can find the right keywords that will generate organic traffic and most importantly revenue for your business.

Keyword research is not just about finding keywords that can drive organic traffic so you can grow your website.

It is about finding the right topics that attract and retain a clearly-defined audience and ultimately, drive profitable customer action.

So instead of chasing your customers to pitch your products or services, you allow them to find you when they actually need you.

So without further due, let’s get started!

Keyword Research 101

Before we move to the actual step of doing keyword research let’s go through some basics you should know about keywords and keyword research.

Of course, this is for beginners and if you are already an advanced SEO or Marketing professional, then feel free to skip it. However, if you are a beginner, then I recommend you read this part about the keyword research basics as it will help you during the actual steps of keyword research.

What is Keyword?

A keyword is a word or phrase that people type into a search engine to find certain information they are looking for. A keyword can be one word or even an entire question. Basically, anything that you insert into the search is a keyword.

An example of a one-word keyword can be “SEO”.

example of one word keyword

A three-word keyword can be “B2B SEO Statistics”

example of three word keyword

And an example of an entire question keyword can be “why is SEO important for your business?”

example of entire question keyword

And as you can see, the different keyword has different search results. This is done by very complicated algorithms to decide what web pages provide the best and most relevant information to your keyword.

And even though every year, somewhere between 15% of searchers are new to Google, there are trillions of searches made every year just on Google.

percentage of new search queries vs repetead search queries

This means, there are still a lot of keywords that have high search volume and by targeting these keywords you can drive organic traffic to your website absolutely for free.

Thus, keywords are the key to driving organic traffic to your website and bring more leads and sales for your business. And that is why you need to do keyword research to find relevant keywords for your business you can target.

Different Types of Keywords

The next thing you should know about keywords is that there are a lot of types of keywords that bring different target audience, target different search intent (if you don’t know what is search intent I will explain it later in this article), and target different stages of the SEO funnel.

But the eight most important types of SEO keywords you should know for this keyword research guide are:

  • Primary Keyword: This is the main keyword you are going to target with your content on your website.
  • Related or LSI Keywords: Are keywords that are frequently found together because they share the same context with a targeted keyword. These help Google better understand your targeted topic.
  • Seed Keywords: Are typically one or two words with general meaning. It describes products, services, topics, people, or anything in very general and broad terms such as “shoes”, “vegetable”, “computer”, or “laptop”.
  • Long-Tail Keywords: Are any keywords longer than three words. These keywords tend to be more specific and drive less organic traffic but are more targeted.
  • Informational Keywords: Are keywords to find information about a particular topic, person, product, or service. Often these are the question keywords such as “What, How, When, Why”
  • Navigational Keywords: Are keywords where a user searches for a company name or person. These are also called branded keywords as well. For example “SE Ranking” or “Lenovo Laptops”
  • Commercial Keywords: Are keywords where a user wants to compare different solutions. Such keywords usually feature word terms such as “best” E.g “best SEO software” or “best low consumption cars”
  • Transactional Keywords: Are keywords where a user is searching to make a purchase. Such keywords feature word terms such as “buy”, “subscribe”, “for sale.”

All these types of keywords will be mentioned throughout the article, but don’t worry you do not need to remember them. Anyway, you are already using them in your day-to-day search, so you will catch up pretty soon.

Alright, so now when you already understand what keywords and the different types of keywords are, let’s dig deeper and look at the keyword research.

What is Keyword Research

Keyword research is a process of finding current and potential keyword ideas used by your target audience to find information related to your products, services, or industry. This analysis provides strategic context to identify organic and paid opportunities to grow your website traffic that has some interest in your products and services and can generate more leads and sales for your company.

Because remember organic traffic does not pay the bills and you should be focusing your effort only on targeting those keywords that bring you organic traffic that generates leads and revenue.

website revenue generated by keyword research

Why is Keyword Research Important?

Keyword research is the only way how you can figure out how your B2B target audience is using search engines to find information about your products, services, and industry.

So, you can focus your effort on creating content that has search demand and can bring you targeted organic traffic consistently with revenue-generating opportunities.

Because the better is your keyword research the more organic traffic you can attract, and the more and higher quality leads you can generate for your business.

Remember, well-done keyword research is one of the biggest parts of successfully implemented SEO strategy for businesses, and according to the latest SEO stats can: