In this article I am going to answer questions like:
- What keywords should you target from your list and which one to delete?
- How should you target your keywords to rank in search?
- What content should you be creating to target a keyword?
- What information your users are looking for?
- What keywords will bring the best opportunities for your business?
And many more questions I will answer by showing you everything you need to know about keyword analysis and how to do it after you have completed your keyword research.
Let’s get started:
What is Keyword Analysis?
A keyword analysis is an essential process of analyzing your targeted keyword that you found during keyword research to gain important insights about the keyword that you want to target in order to vet irrelevant keywords for your business, know what information users are searching for, what content you should create to target the keyword as well as what LSI keywords you should include in your content.
A keyword analysis is an essential part of your keyword targeting that you should do before you start producing any content on your website.
Why Do You Need to Do Keyword Analysis in SEO?
Keyword analysis works as a vetting process for keywords you have found during keyword research to eliminate any irrelevant keywords, keywords you cannot target for reasons I will show you, or keywords that have no value to your business.
As I said, keyword analysis is an essential step during keyword targeting as it gives you essential information about the targeted keyword such as:
- Whether the keyword is primary or secondary
- What is the search intent of a keyword
- Whether you can target the keyword on your website
- What content you should create to target the keyword
- What LSI keywords you should include improving keyword targeting
Therefore, before you start producing any content on your website, you need to understand the keyword by doing keyword analysis in order to rank in SERPs.
Because if you don’t do that then you might be targeting the wrong keyword, creating the wrong piece of content, not giving users the information they are looking for, or end up with keyword cannibalization.
And in any case, it means your web page will not rank in SERPs and you would waste your marketing resource.
Therefore, it is essential to do keyword analysis before you start targeting the keyword to decide if you can target and rank for the keyword or you should avoid it to focus only on those keywords that truly matter to your business.
Keyword Analysis vs Keyword Research: What’s the Difference?
And before we start going deeper on how you can do keyword analysis for SEO, let me first run you through the differences between keyword analysis and keyword research.
The first and biggest difference is that keyword research is a process to find keywords and keyword analysis is a process to analyze the keywords you have found during keyword research. Usually, experienced marketers will run those simultaneously.
The second difference, keyword analysis gives you important information on how you should target a particular keyword, while keyword research gives you a list of keywords related to your niche and topics and helps you to formulate topic clusters.
Another difference, keyword analysis gives you data about your keywords such as keyword difficulty, search volume, CPC, etc, while keyword research gives you primary and secondary keyword ideas people are searching for in your niche.
And lastly, keyword analysis helps you to make informed decisions about your actions for the best SEO results, and keyword research helps you to create laser focus for your targeting.
How To Do Keyword Analysis in SEO?
A keyword analysis is very simple, but an essential step that you must perform for every of your keyword. Because it gives you the answer to whether you can target the keyword with your website or not.
Therefore, as we progress you will learn how to quickly remove keywords that have no sense for you to target, thus not wasting your time and marketing resource.
So, here are the 5 Steps of Keyword Analysis for Website:
Step #1: Identify If Keyword is Primary or Secondary
The first step of keyword analysis is to determine if your keyword is primary or secondary.
The primary keyword is the main keyword that you will be targeting with a dedicated piece of content while a secondary keyword is a keyword that does not have actual targeting, thus, another primary keyword/s rank for the secondary keyword.
Therefore, targeting a secondary keyword with a dedicated piece of content would be a waste of your time, and instead, you should find the primary keyword that is ranking for the secondary keyword, target that and add the secondary keyword in the content as an LSI keyword.
So, for you to better understand it, let me give you a few examples of how you can analyze if a keyword is primary or secondary.
Example #1: Keyword: “seo strategies”
So, to analyze whether the keyword “seo strategies” is primary or secondary just pop it into Google or keyword research tool.
I honestly prefer the keyword research tool, as it removes any personalization and I can get the exact organic results for my targeted location, however, either way will work fine.
So, let’s take the keyword and enter it into SE Ranking keyword research tool, select the targeted location, and click on “Analyze”.
Here, I will get important information about the analyzed keyword such as the keyword difficulty, search volume, cost per click, and keyword ideas. All this information is important during the keyword research process or we will use it during the keyword analysis.
So now, I will go to the “Organic Results” report to see what pages are ranking for the analyzed keyword.
Now, based on the organic search results I can clearly see, that the keyword “seo strategies” is a secondary keyword as it ranks for different primary keywords, which in this case, it ranks for two primary keywords.
The first primary keyword is “seo strategy” as you can see according to the top-ranking pages.