7 Best Link Building Companies & Services in 2023 (For Small & Big Budget)

Struggling to improve your website’s ranking and traffic? Unsure about which link building companies to trust?

If so, here is my curated list of the best link building companies in 2023 that I personally trust and recommend to my clients and I know they follow the SEO backlink quality standards.

Explore the pros, cons, and pricing of top agencies, understand which services to avoid, and get answers to common link building queries.

Let’s dive in and take your SEO game to the next level!

Top 3 Link Building Companies

Best Overall

uSERP.io Best Link Building company

Best link building agency.

Starts at $10,000 per month.

  • Best quality links

  • Excellent customer support

  • Highly scalable

Very Affordable

RhinoRank Logo

Best for easy budget link building.

Starts at $70 per link.

  • Affordable
  • Best for smaller budget
  • Great customer support

Best to Start

Best link building company to start with

Best to start with.

Starts at $3,000 per month.

  • High quality backlinks
  • Best to start with
  • Great customer support

TL;DR: Best Something Alternatives

  • Authority Builders: Best for those seeking control over the link building process or prefer a hands-off approach.
  • RhinoRank: Best for businesses seeking a blend of guest posts and curated links.
  • uSERP: Best for businesses seeking high-quality backlinks through PR and link building.
  • Search Intelligence: Best for businesses seeking high-tier publication backlinks.
  • FATJOE: Best for businesses seeking a variety of link-building services from a single vendor.
  • Loganix: Best for businesses seeking white-label SEO services.
  • LinkBuilder.io: Best for online brands with a strong on-page SEO foundation but lack backlinks.

1. Authority Builders

authority.builders one of the best link building companies

Authority Builders is a link building company that specializes in providing hassle-free backlinks through guest posts. They offer a range of solutions to suit different needs, from those who want full control over the process to those who prefer a hands-off approach.

Depending on the level of control you want, you can choose to:

  • Take full control over the entire process, choosing your own target URLs, anchor text, and domain metrics from their inventory.
  • Completely hands-off and let their expert team take care of everything for you.

In either case, they handle the quality content creation process, with contextual backlinks back to your website. The result is high-quality backlinks from guest posts, with a quick turnaround time.


  • ABC promises no sponsored posts and no PBNs or repurposed domains.
  • They offer a 1,000+ monthly traffic guarantee.
  • They offer affordable pricing, starting at $80 per guest post link.
  • They add hundreds of new websites to their inventory every week.
  • They offer a 365-day money-back guarantee if your link is removed.
  • They’re affordable.


  • Not the best quality backlinks and guest posts out there.
  • A more manual process is required to review the quality of backlinks.
  • It’s better if you have a good understanding of link building.


The pricing varies based on whether you select their ABC package or do it yourself by browsing their inventory.

If you do it manually the price starts around $150 per link and can go all the way to $500 for a backlink. Which is still considered affordable.

If you select their ABC package, they offer three plans:

  • Basic: $500/month + one-time setup fee ($200) for 2-4 backlinks.
  • Intermediate: $1000/month + one-time setup fee ($200) for 5-8 backlinks
  • Pro: $2000/month + one-time setup fee ($200) for 9-16 backlinks

2. RhinoRank

rhinorank one of the best link building agencies

The next on our list of best link building companies is RhinoRank.

RhinoRank.io is a link building agency that combines quality, innovation, and expertise to boost your ranking. With their proven track record of success, their skilled team delivers thousands of high-quality backlinks per year for 1,500+ SEOs through bespoke link building campaigns.

RhinoRank operates on two primary services: Guest Posts and Curated Links (AKA link insertion).

RhinoRank’s Guest Posting Service involves creating new, relevant articles that include links back to your website. These articles are then posted on other websites through a process of manual outreach. The service starts from $70 per post, and each post is at least 750 words long.

RhinoRank’s Curated Links Service involves securing your links into highly relevant content on authoritative domains that already exist. This method of link building is extremely effective because the content already exists, is indexed, and has already authority within Google’s index. The service starts from $42.50 per link.


  • Provides hands-off services that anybody without experience with link building can use.
  • They have a team of professional writers and link building professionals to manage your link building campaigns.
  • They offer a 12-month guarantee on all guest posts. If a post is removed or the link is broken.
  • They offer a money-back guarantee if you’re not satisfied with your first order (up to $475).
  • Fast and reliable link building agencies.
  • Affordable link building services.


  • Not the best quality backlinks.
  • Can get backlinks on more shady websites that over time might diminish the quality of a backlink instead of improving it.
  • Does not guarantee organic traffic to their guest posts.


Their guest posting services is starting at $70 per link with DA10+ and go all the way to $250 for DA50+

Their curated links start at around $45 for DA10-20 with 20-100 referring domains and go all the way to $200 for 1,000+ referring domains.

They also offer packages for maximum ROI, with savings of up to 9% when bought as packages.

3. uSERP

userp.io one of the best link building companies and agencies

uSERP.io is a digital PR and SEO link building company that helps businesses earn brand features, increase organic rankings, and drive site traffic. They are a full-service agency that offers the highest quality backlinks you can earn from PR and link building.

uSERP.io is a highly respected agency in the SEO industry. They have been featured in publications such as Forbes, Entrepreneur, and Search Engine Journal. They have also won numerous awards, including being named the #1 link building agency by Codeless, Growth Ramp, Respona, SEO For Growth, and DesignRush, and in my personal opinion, they’re the best link building companies out there.


  • They bring the highest quality backlinks to your website.
  • A highly professional team that adheres to the latest link building best practices and excellent link building plans to deliver the best results.
  • Highly transparent and customizable to meet the client's needs.
  • Clients only pay for live links, not their time or effort. If any links are removed, they replace them for free.
  • They’re managing link building campaigns for one of the best and most authoritative websites across many industries.


  • Very expensive and only suitable for businesses that are serious about link building.


When it comes to pricing, as I said, they’re one of the most expensive. They offer three pricing plans:

  • Startup: $10,000/mo for 9-10 high DR/DA backlinks, quarterly SEO consulting, on-page optimization audits, and internal linking optimization.
  • Scale: $15,000/mo for 15-17 high DR/DA backlinks, monthly SEO consulting, two topic clusters, toxic link audit, SEO competitor analysis, and on-page optimization.
  • Authority: $20,000/mo for 22-24+ high DR/DA backlinks, bi-monthly SEO consulting, four or more topic clusters, toxic link audit, competitor analysis, and on-page optimization.

While they’re very expensive, the quality of backlinks and the positive impact on your ranking will be definitely worthwhile if you’re in an industry that can bring good ROI from SEO.

4. Search Intelligence

search intelligence one of the best pr and link building companies

Another excellent link building company on this list is Search Intelligence.

Search Intelligence is a digital PR agency that specializes in building backlinks on high-tier publications and press release SEO such as The Guardian, Bloomberg, ITV News, Yahoo News, MSN, and TechRadar. Their team of PR experts, data analysts, researchers, developers, and SEO specialists work together to create campaigns that deliver some serious results.

They offer only one service (that they are extremely good at BTW), which is getting you brand mentions and backlinks from some of the most authoritative news websites in the world.


  • Highest quality backlinks on the most authoritative news website in the world.
  • Highly scalable and safe link building effort.
  • Great brand exposure and improving E-E-A-T for your business. Thus, a big boost in your SEO ranking.
  • Guarantee the number of backlinks.
  • Links to the homepage or money pages that are very safe and have positive results on your revenue.


  • Very expensive.
  • Not best for referral traffic or referral revenue.


As I said Search Intelligence is expensive. They offer Digital PR Link Building Campaigns with prices ranging from £5,500 to £35,000 per month, but it can go a lot higher.


FatJoe one of the best link building companies

Another excellent link building company on this list that I highly recommend is FATJOE.

FATJOE is a full-service digital marketing agency that provides SEO, link building, content creation, and design services. FATJOE has worked with over 5,000 agencies and businesses worldwide and provides reliable and easy-to-use link-building services for small and large size businesses.

FATJOE offers many different types of link building services including HARO Links, Blogger Outreach, Niche Edits (or link insertion), press distribution, and others.

And because of that, FATJOE is a great link building agency as they can provide many different link building services enabling businesses to manage their entire link building and SEO campaigns with one vendor.

This ensures that the link building agency knows well your business and industry and can deliver good link building results.


  • Many different link building services to manage all your link building services.
  • Relatively affordable.
  • Able to scale to large link building campaigns.
  • Team of native English speakers producing content for your link building campaign.
  • Great customer service.
  • Fast in delivering results.
  • Guarantee organic traffic.


  • Not the best quality backlinks.
  • Not the ability to request a backlink on certain sites.
  • Better for people with good knowledge of link building.


As I said, they offer many different link building services each with different pricing. However, their pricing is affordable even for small businesses.

For example, their blogger outreach starts at $80 and goes all the way to $380 for better-quality domains.

Or their niche edits are priced the same as their blogger outreach.

6. Loganix

Loganix one of my recommended link building companies

Another one on our list of best link building companies that I personally recommend is Loganix.

Loganix is a digital marketing agency that provides search engine optimization (SEO), pay-per-click (PPC), and content marketing services.

Loganix is known for their white-label SEO services, which means that they can provide SEO services to agencies and businesses without them having to reveal that Loganix is the one providing the services.

They’ve been my trusted sidekick for many years and their link building services are reliable, always up to date with the latest link building best practices and new prospects to reach out to.


  • Relatively affordable.
  • High-quality standards.
  • Excellent for scaling link building.
  • Provides all-around digital marketing services while keeping standards high.
  • Provides white-label services.
  • Great customer support.
  • Great prospect research and qualification for spam or link penalty.


  • Less control over where you want to build backlinks.
  • Thresholds where they can place backlinks are lower than with other link building agencies.
  • Because they’re big, smaller customers get less attention sometimes.
  • Sometimes very slow with getting backlinks.
  • While affordable not the cheapest.


Loganix offers many different link building services including Guest posts, niche edits, authority backlinks, and more.

Therefore, the pricing depends on the service and quality of the backlinks.

For example, for guest posts, expect to pay $200-$300 per link, while for authority backlinks you can pay between $400-$600 per backlink.

Or for niche edits, you can expect to pay $200-$400.

Again, they’re considered one of the more affordable link building companies with high standards and high-quality services.

7. LinkBuilder.io

linbuilder.io one of the best link building companies I really recommend

And the very last link building company that I want to mention is Link Builder.

LinkBuilder.io is a link building agency focused on white hat link building. They work primarily with online brands and agencies, on websites that typically have a strong on-page SEO foundation, but are struggling to gain more search traffic because of a lack of backlinks.

They use process-driven methods to build links consistently on amazing, categorically relevant websites, and use blogger outreach to build real relationships with influencers and webmasters for their clients.

For me, they are one of the best options for link building services that deliver high-quality backlinks with hands-off trusted services that any serious company that needs to improve its SEO should consider.


  • White hat high-quality link building services.
  • Highest quality backlinks for an affordable price.
  • A lower starting price point that is affordable to smaller businesses.
  • Great to scale link building and SEO effort.
  • Provides excellent additional services to ensure your link building yields the best ROI.


  • The smaller plan still needs a bit of a hands-on approach and analysis from your side.
  • Only provides packages and not one-off links.
  • They’re very picky with who they work with.


LinkBuilder offers four different pricing plans, each with its own set of features and benefits. Here's a brief overview of each plan:

  • Startup: For $2,999 per month, you get 7+ links. This includes detailed link planning, competitor backlink gap analysis, keyword analysis, and a custom reporting dashboard.
  • Pro: For $5,999 per month, you get 15 links. This includes all the features of the Startup plan, plus authority links, target page planning, and anchor text optimization.
  • Growth: For $9,999 per month, you get 27 links. This includes all the features of the Pro plan, plus the ability to spread links across multiple domains, internal linking optimization, and a toxic backlink audit.
  • Enterprise: For $19,999 per month, you get 58 links. This includes all the features of the Growth Plan, plus anytime call scheduling with the founder of LinkBuilder.

Each plan is designed to cater to different business needs and budgets, ensuring there's a suitable option for everyone.

Link Building Services to Avoid

Now, when you saw what link building companies and agencies I would like to recommend to you, here are also some of the link building services and “experts” that I would highly recommend you to avoid:

Cold Email “Link Building Experts”

If you've ever received an unsolicited email from someone claiming to be a link building expert, promising high-quality backlinks at low prices, be very careful.

do not pay for these guest posts when doing link building

These so-called "experts" often use websites whose primary source of income is selling backlinks, and they'll sell them to anyone, regardless of the relevance or quality of the linking site.

These services often don't conduct any quality checks on the sites they use for link building.

The content used for these backlinks is often poorly written or spun content that provides no value to the reader.

And lastly, these services often don't conduct any checks to ensure that the links they're selling are actually beneficial for your site.

So, if you receive an email from a supposed link building expert promising cheap, high-quality backlinks, it's best to ignore it.

Fiverr/Upwork Link Building

Another type of link building service to be careful of is those found on freelance platforms such as Fiverr or UpWork.

These platforms provide many different service providers offering hundreds, sometimes even thousands, of "high-quality" backlinks for as little as $10-$15. While these offers may seem attractive due to their low cost and high quantity, you should never purchase them!

link building companies and experts to avoid

The reality of link building is that it's a time-consuming process that involves a lot of research, outreach, and content creation. It's virtually impossible to secure high-quality, relevant backlinks at such a low cost.

The use of such services can lead to severe consequences for your website's SEO performance. Google's algorithms are sophisticated and can detect unnatural, manipulative link building practices, punishing your website and not the freelancer.


Private Blog Networks, or PBNs, are a network of websites used to build links to a single website for the purpose of manipulating search engine rankings.

what are pbns private blog networks

While some link building experts, like Matt Diggity, endorse the use of PBNs if done correctly, it's a risky strategy that requires a high level of expertise to execute properly.

The use of PBNs is considered a "black hat" SEO tactic and is against Google's Webmaster Guidelines. If detected, Google can penalize your website, resulting in a significant drop in search engine rankings or even removal from search results altogether.

So, unless you're an experienced SEO professional with a deep understanding of how to use PBNs without getting caught, it's best to avoid them.

Automated Link Building

Are we time-traveling back to 2005? Just don't.

This outdated practice involves using software to generate backlinks without any human involvement. It's like spamming comment sections, creating numerous low-quality directory submissions, or mindlessly scattering links across forums.

But here's the thing: it doesn't work anymore. Google's algorithms have evolved significantly over the years.

They've been trained with enough data to spot and disregard these types of backlinks even before they get indexed.

So, if you're thinking about using automated link building to boost your SEO, don't waste your time.

It's not just ineffective; it can also harm your site's reputation and lead to penalties from Google.

Stick to ethical, white-hat SEO strategies that focus on building high-quality, relevant backlinks. It might take more time and effort, but it's worth it in the long run.


I got asked a lot what’s the best link building companies that you should try and not worry about poor results, search engine penalties, or having to go through deep research to find the right link building company.

These link building companies are the ones that I trust, use, and recommend to anybody who asks.

But of course, there are a lot more link building agencies that provide excellent services that I did not include, I don’t have experience with, or even don’t know of.

So, for those who need link building and don’t want to do the research. Here are the ones I recommend on the spot.

Frequently Asked Questions about Link Building Companies and Services

And within this last sections let me answer some of your most commonly asked questions related to link building companies and services:

What is link building in business?2023-07-17T15:17:17+08:00

Link building is a strategic process in business to acquire hyperlinks from other websites to your own. It’s a critical component of SEO, aiding search engines in web crawling and indexing. This process enhances online navigation, improves your website’s visibility, and boosts its authority.

Are link building services worth it?2023-07-17T15:17:03+08:00

Yes, link building services are valuable for enhancing your website’s SEO. They increase traffic, improve online reputation, and boost search engine rankings. However, the quality of the service is crucial, as low-quality links can harm your SEO.

Does link building still work for SEO?2023-07-17T15:16:48+08:00

Absolutely, link building continues to be a crucial SEO strategy. With the advent of AI-generated content, the importance of link building has only increased, as it helps search engines understand the context and quality of content, thereby improving your website’s visibility and ranking.

How much do link building services cost?2023-07-17T15:16:35+08:00

The cost of link building services varies widely, ranging from a few hundred to several thousand dollars per month, depending on the quality, strategy, and scope of the service.

How do link building services work?2023-07-17T15:16:24+08:00

Link building services work by creating high-quality, relevant links on other websites that point back to your site. This can be achieved through various strategies like content creation, guest posting, and digital PR.

What is link building vs backlinks?2023-07-17T15:14:57+08:00

Link building is the process of acquiring hyperlinks from other websites to your own, while backlinks are the actual links that direct users from another website to yours. Both are crucial for enhancing SEO.

Related Articles:

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This article was created by Eduard Dziak and may contain affiliate links. The following were used to optimize the article for the best user and search engine experience include:

  • SE Ranking for keyword research and on-page SEO optimization
  • Surfer SEO for SEO-friendly content creation for users and search engines.
  • Jasper AI for grammar correction and information enhancement.

The article is based on the author’s own experience and knowledge, drawn from both their own work and that of their clients, to provide the latest, proven methods.

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