inbound marketing strategies

In this article, I am going to share with you the 9 best inbound marketing strategies that you can use to generate more website traffic, leads, and/or sales for your business.

So if you want to start with the inbound marketing method, then these strategies should be the ones you should start with.

1. Blogging

The first on the list of inbound marketing strategies is blogging. Blogging for B2B or B2C businesses is very popular due to its big readership, as 77% of people online read blogs. Therefore, companies that are blogging have 55% more visitors to their website and it can increase your traffic up to 6x times.

Of course, there is some speculation about blogging for business and whether it is still effective or will be in the near future.

Because this is important to decide if you want to start a blog for your organization as it can take over a year to see some results.

However, marketing predictions for organizations seem bright for blogging and it will stay effective even in the near future.

So why should you care about blogging for your organization?

Strategies like blogging already become one of the basic inbound marketing strategies and 80% of marketers are using a blog to generate leads.

And according to b2b marketers who use blogs generate approximately 67% more leads than those b2b marketers who don’t have a blog.

These results are even more significant for small businesses that use blogging as a part of inbound marketing. These small businesses see 126% more lead growth rather than the business that don’t see blogging. Therefore B2B blogging is good for business.

Also, SEO leads are having a 14.6% close rate, while outbound leads only see a 1.7% close rate.

So, it is no wonder that 52% of marketers consider blogging as one of the crucial inbound marketing strategies.

To learn more check out our Blogging articles:

2. Podcast

Coming up with new inbound marketing strategies can be quite challenging as most of the inbound marketing strategies already have high competition.

Luckily podcast is still not used by many marketers and the channel is growing year by year. I have included this strategy in inbound marketing strategies as its requirements are quite low to start a podcast and it is easy to do.

Let’s talk about it more.

A podcast is growing in popularity as it is a great channel to learn something new while you are cleaning, or you are busy with something else. Just get headphones and you are good to go.

podcast listeners statistic for inboud marketing strategies

Source: toprankblog

But that doesn’t mean people don’t take serious podcast as most of them actually know that podcast has valuable information for them.

That’s why 70% of podcast listeners are listening to podcasts while doing nothing. I mean I am not surprised as I do the same.

It is a great way to learn something new while you are relaxing.

Therefore, podcast listeners are listening to more podcasts now than they did a year ago according to 62.6% of respondents.

And globally, 36% of the sampled population has listened to a podcast in the last month. That means that podcast is really growing in popularity.

So, what does it have to do with your organization?

During the research about the popularity of podcasts, it has been found that 41% of podcast listeners make $75K a year or more, compared to 29% of the general population.

That means podcast listeners are decision-makers or senior level management, which for most b2b organizations is their B2B target audience.

And the key to every marketing strategy is fish where fishes are.

3. Search Voice Optimization for Website

Year by year search voice optimization is getting more important as more people started using it more due to the rapid progress in the technology. Nowadays, you can use search voice in your car, phone, laptop, watches, TV, and on plenty more devices.

Therefore, Google has already started including algorithms within its ranking system for search voice to optimize a website.

So, it won’t take long, and search voice optimization for a website will be important to rank well and bring more website traffic, leads, and even foot traffic to your shop the same way as the mobile-friendly website is already doing.

Just 60% of smartphone users have tried voice search at least once in the past 12 months and with improving technologies, it is just going to be a bigger number.

Already now, 55% of teenagers are using voice search on daily basis and even the older population start discovering this technology.

If you disagree with me, look at the social media, Facebook and Instagram used to be only for teenagers, and look now, Facebook is full of boomers.

And as the accuracy will improve more people will be using it. So far Google Home is the winner by answering 81% of the queries correctly on average.

Of course, at the moment there is no proper way how to rank for voice search but according to the best marketers the most important components to rank for voice search are:

  • If your page already ranking in the top 3 results for a query for regular search, there is a 75% chance it can also rank for the voice search.
  • Your text is written with shorter sentences with a natural, conversational tone.
  • The content is longer with 2,300 words or longer.
  • Being concise with an answer of 29 words or less per answer.

So, these are the best tips on how to optimize for voice search, but as Google and other search engines will upgrade their algorithms, we can expect changes in the optimization. Therefore, keep reading my blog as voice search optimization is coming up.

4. Personalization

I have already mentioned personalization in my other articles on B2B marketing personalization and how important it is to include personalization within your inbound marketing strategies to drive higher quality and more leads or sales for your business.

As people are getting used to personalized content for their needs and interest and they do not want to get irrelevant content.

74% of customers feel frustrated when website content is not personalized. Therefore, websites like:

  • YouTube
  • Instagram
  • Facebook
  • Netflix

Spend so much money on artificial intelligence to deliver always better content for their customers specifically tailored to their interests and needs.

But that is not just me as according to statistics, 65% of email marketers say dynamic content is their most effective personalization tactic.

And more statistics prove the effectiveness of marketing personalization in digital marketing:

  • 75% of marketers believe personalization yields higher click-through rates
  • 88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.
  • Brands that personalize promotional marketing emails experience 27% higher unique click-through rates.
  • When the only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.
  • Personalized emails deliver six times higher transaction rates.

So, are you going to include personalization even within your marketing?

5. SEO

Being on the top of Google’s first page is still very important and for many a top priority. Most organizations still trying to rank on the first page of google as it is still well worth the effort.

According to foundationinc. co 86% of organizations maintain and develop a blog with new strategies and content. Also, on average 6 social media are run by companies to get a following and distribute the content.

And 61% of marketers say improving SEO and growing their organic traffic is their top inbound marketing priority according to HubSpot.

And it is no wonder that marketers still prioritize SEO as one of the most important Inbound marketing strategies, as buyers in B2B and B2C are using search engines to conduct their own research and in many cases, they can even make a high-value purchase without talking to a salesperson.

Nowadays B2B buyers completed 57% of buyer journey on average, and it has been predicted that buyers complete between 61%-70% without even talking to any salesperson.

Therefore, SEO strategy is very important for your business.

To learn more about SEO check out our guides:

6. Video Marketing for Organizations

Another important inbound marketing strategy is video marketing.

video marketing is important inboud marketing strategy

(Source: smartinsights.com)

Research done by Smart insights shows a rising trend in video marketing and how video marketing is becoming one of the most important inbound marketing strategies.

From the graph above, you can see that 92% of marketers say it’s an important part of their marketing strategy.

And it is no wonder it’s like that as the popularity of video watching is growing day by day and YouTube is the second largest social media and also the second largest search engine in the world.

Only first is Facebook from social media and Google is the first search engine obviously.

It is estimated that on average, a person will spend 100 minutes every day watching online videos, which is a 19% increase compared to daily viewing minutes in 2020, which was 84 minutes according to MarketingCharts.

marketers continue using video as their main inboud marketing strategy

(Source: smartinsights.com)

99% of B2B organizations that already use video marketing will continue to use video and 95% of businesses plan to increase or maintain their spending from previous years.

As video marketing shows great potential to grow website traffic, bring leads, increase sales and help customer service. Therefore, video types like:

  • How-to
  • Live-streaming
  • Whiteboard
  • Infographics
  • Event videos
  • Customer Success Stories
  • Product showcase

Are very popular between video marketers and their target audience. And the list could go even longer. Video Marketing is a great way to let your imagination go wild. As long as it is catchy and not controversial, people will like it.

92% of marketers say a video is an important part of their marketing strategy, with 88% finding that video gives them a positive ROI (Contrast those figures with the 33% who found a positive ROI)

More Statistics for Video Marketing

  • 41% say video helped them reduce support queries
  • 95% of video marketers say video has helped increase user understanding of their product or service.
  • 83% of video marketers say video helped them generate leads (Wyzowl)
  • 80% of video marketers say video directly helped increase sales (Wyzowl)
  • 89% of video marketers say, in general, that video gives them a good return on their investment (Wyzowl)

7. Email Marketing

email marketing statistics for inbound marketing strategies

The next on our list of inbound marketing strategies is email marketing.

Email marketing for organizations is for some marketers a waste of time, for some marketers, it is an essential digital marketing strategy and the rest of them just don’t care or didn’t make up their minds.

So, let me tell you a few email marketing statistics for you to see the value that email marketing still can give you, as it is one of the most important inbound marketing strategies that you should implement regardless you are a business or blogger.

The first why some marketers never see the value within email marketing is because it is not properly used. According to Oberlo, 66% of small and medium-sized US business websites don’t have a form-fill option on their website allowing consumers to request information.

But if you properly set up your forms and give people a chance to request information like ebooks, whitepapers, etc. you can start monetizing these leads as well, as they might not be ready to buy yet but with a proper lead nurturing campaign they’ll get there.

These statistics show the popularity of using emails:

  • 6 Billion emails were sent and received each day (Statista 2021), that’s 39 emails sent per person every year.
  • Not just that, but this figure is expected to increase to over 347.3 billion daily emails in 2022 (Statista)

So you can see, that emails are highly used and especially millennials are keen to use them, as 66% of them aim for a clear inbox and 95% of millennials prefer communication with companies via emails.

Therefore, email marketing brings on average $39 – $42 for every spend a dollar and according to the data, 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention. (Emarsys).

email-marketing-ROI-from-2017-to-2022

8. Social Media Marketing

Social media are a popular choice for both sides, for buyers who like to spend their time learning, getting new ideas, and doing research. On another side, it is also a popular choice for marketers for lead generation and distributing content.

According to IDG,  84% of C-level and VP-level buyers are influenced by social media when purchasing and 55% of B2B buyers admitted that they love to do research before they buy, and one of the sources of information is social media.

So, it is no wonder that social media are the most popular strategy for 83% of marketers using it. Therefore, social media for organizations is an essential inbound marketing strategy.

Especially for tech companies as 76% of them are using social media to drive results according to MarketingProfs.

So, let’s mentioned the 3 most important social media for marketers:

  1. LinkedIn is the most common and used by b2b marketers to distribute content and bring leads to the company (Neil Patel). As LinkedIn is for professionals, people tend to keep updated their profiles with recent experiences. Therefore, nine out of ten B2B companies are using it. More than half of B2B buyers have used LinkedIn to help make a purchasing decision over the past year (Business LinkedIn)
  2. YouTube is the second largest social media in the world and also the second largest search engine, as I have already mentioned in the section Video Marketing for B2B Marketers. Therefore, no need to explain again how YouTube is Important.
  3. Twitter is the third most popular social media for b2b marketers. Twitter is a trusted social media platform by its consumers and 40% of them reported purchasing something after seeing it on Twitter. But of course, there are many more benefits of using Twitter for B2B organizations.

9. Influencer Marketing

Influencer marketing has become popular in B2C marketing as it has a great potential to bring new customers at a relatively small cost.

Influencer marketing has become popular with Gen Z as they grew up on social media channels and therefore have a great sense of how to use it for business. So there is no wonder that many teens actually became very rich just by using social media.

As per popularity, Instagram ranks #1 as the most important and impactful channel and also the most-used channel for influencer marketing.

That’s why 65% of organizations will increase the budget for influencer marketing in 2023.

Also, 89% of marketers have seen comparable or better than other results in other marketing channels last year. Therefore, they are willing to explore more possibilities with Influencer marketing.

As currently, marketers are using influencer marketing for:

  • Increase brand awareness
  • Generate Sales
  • Improve Advocacy
  • Lead Generation

And with growing popularity on social media and influencer influence on their following, it is another strategy and therefore belongs among the most important b2b inbound marketing strategies today.

Conclusion

I have written this article for you to pick and choose from as these are some of the most important inbound marketing strategies and you can choose some or all to expand your marketing horizon and create more ways to generate good quality leads or sales for your business.

Luckily all these inbound marketing strategies are not difficult to use and they can be outsourced or automated, at least some parts of the work. Therefore a great way to drive results for your business.

However, I do not think that you have to use all the strategies. As I said, you can pick and choose which suits you the most, because all of them have different requirements for skill sets, money, and other marketing resources.

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Disclaimer

Some of my links are affiliate links, which means if you purchase something, I might get some small commission as a reward for reference. Of course, I am actively using all these services and products, and I only affiliate products or services I have full trust in their quality!