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Over the years I have been using SendinBlue and I am quite satisfied with their product. They have good email deliverability and provide sufficient tools within email marketing automation to make most of your marketing happen.
I recommend SendinBlue beacause of their good pricing and features you can use. They have a free version to start with if you just starting with your email marketing and later on you can easily update to a better version.
What I do not like about SendinBlue is their customer support as it can take weeks to get response and solve your problems.
GetResponse is a good alternative and I am able to provide better digital marketing campaigns with more automation tools usually. Their conversion funnel is a great way to bring more leads. But they are a bit more pricy but still affordable for small businesses.
I recommend GetResponse because of their good features and conversion funnel with landing pages which helps a lot to me to bring more leads. They have a free trial to test out which makes to actually stick with them. Definitely a great way to level up your marketing email game.
What I do not like is that the ROI takes longer to achieve and also their complicated dashboard which is quite hard to learn and use.
HubSpot with almost 20 years of experience has developed marketing tools used by millions of small and medium companies around the world. Their tools are reliable and greatly synchronize to maximize your conversion from your website. Their email marketing tool is another great way to scale your business.
I recommend HubSpot because their tools are easy to integrate and easy to use with an amazing set of options. I enjoy using their email marketing and any other tools. And if I got any problems their awesome customer support solve the problem within an hour usually. Therefore it is good to work with them.
Their pricing is quite expensive especially for a small business which could be challenging to bring back the ROI. Also, their reporting is a basic, nothing special and most probably you will need another software for that.
WORKFLOW & TRIGGERS