Off-Page SEO Activity List: Increase Online Reputation in 2023

Off-Page SEO is more than just about link building to increase your ranking and organic traffic to your website and there are many more off-page SEO techniques you can use to increase your online reputation in eyes of Google and users as well.

I will give you an off-page SEO activity list with the best techniques in order to increase your online reputation to drive more organic traffic, improve your ranking in search engines, bring more referral traffic and so much more to achieve your SEO goals!

To see the full off-page SEO activity list, go all the way down.

1. Citation Building

The first technique on our off-page SEO activity list and for many local businesses the essential off-page SEO technique to get discovered by locals is citation building.

Citation building is a process of creating and submitting your business profile with consistent, accurate, and relevant information about your business on listing directories so that search engines can get more data points to verify your business and serve you in SERPs for local queries related to your business when users are looking for your local products, services or information.

This helps build trust from search engines because they get more information about your business and more ways to verify which can result in improved ranking, especially for local queries.

It also helps consumers and users to find your contact information when they are searching for your products or services.

For example, if somebody is searching for a dentist in Boston, they probably will use one of these two ways:

First using an online directory to find the local business: There are countless online directories such as Yelp or YellowPages which most of them have their own specific country localization.

Which will give you local results in whatever area you are located or you are searching for.

Or second, using search engines to find local services or products: Search engines have the advantage that they can use numerous data sources to draw their search results tailored to a specific user.

As you can see, similarly to the online directory, you will get a map of the local businesses, their ratings, contact information, and other related useful information.

And usually, search engines are using online directories to create such results, combine with other sources such as the business website to provide the most accurate results.

Therefore, if you want to appear for your target local keywords, you want to start with citation building. You can also use citation building services to help you with that.

Or you can use a listing management tool for that as well.

2. Building Social Fortress

The second technique on the list of off-page SEO activity list is to build your social fortress for SEO.

Building a social fortress is a process of registering your business on social media directories with relevant, accurate, and consistent information with a link to your and from your website to create a connection between them. This further helps search engines to verify your business and increase trust for both search engines and users. (Learn more about SEO and social media her in SEO vs SMO.)

Building a social fortress is another important strategy that impacts your online reputation and helps you to improve your digital presence and drive better results with your digital marketing.

Social media are a big part of the internet and regardless of your industry, you will find your B2C and B2B target audience there.

Not only that, but you can also get a backlink from these high authorities and trusted sites which can result in better ranking.

It is definitely one of the easiest off-page SEO techniques on this list and you should register your business and website at least on some of the most famous social media such as:

• LinkedIn
• YouTube
• Facebook
• Instagram
• Pinterest
• Twitter

For example, I have created a business profile and registered my website on LinkedIn.

And then I have done the same for my YouTube Channel, where I link to my website as well.

So like this, I can get a nice backlink from YouTube and LinkedIn.

And of course, I link back to my social media profiles from my website to create a relationship and confirm that both of these online entities are related to each other.

3. Business Listing

The third technique on the off-page SEO activity list is business listing.

Business listing is similar to citation building and social fortress and it refers to a process of claiming your business on business listing sites in order to increase online reputation, local visibility, and improve ranking.

The three most important business listing that you should register yourself are:

• Google My Business (Now Known as Google Business Profile)
• Bing Places
• Apple Maps

Just these three business listings have millions of daily users helping you to reach your target audience and increase your local visibility. This could be also one of the main reasons why is my business not showing up on Google.

Thus, you should definitely get your business on these places, so search engines have more information about your business, can rank your website for local-related queries, and increase your trust with search engines such as Uncle Google. Also check out how to add backlinks in GPB.

4. Guest Posting

The next on the off-page SEO activity list is guest posting.

Guest posting is arguably one of the most powerful and most used link building strategies to build high-quality backlinks on a consistent basis.

And according to experts surveyed by SEMRush, guest posting is the most effective out of all link building strategies.

And that’s despite Google having announced guest posting is dead numerous times since like 2014 as guest posting is not considered as a white hat SEO practice but black hat SEO.

And Google even uses many signals to detect guest posts to devalue them to discourage link builders and SEOs from using guest blogging.

However, despite all their efforts, guest posting is still one of the most effective off-page SEO activities to increase your online reputation, ranking, and website traffic.

Therefore, if you want to learn how to properly do guest posting and don’t get caught by big G doing guest posting you can watch my tutorial here:

5. Forum Posting

Another strategy on the off-page SEO activity list is forum posting.

Forum posting refers to generating high-quality backlinks and referring traffic by participating in online threads and discussions where your target audience hangs out.

For example, I am in the SEO niche and I could participate in one of the SEO subreddits, where I could share my best practices, tips, and tricks as well as some of my latest articles or just help the community with SEO.

Or I could do the same thing on Quora as well or both.

With that, of course, you cannot simply spam your way through forum posting, but you need to actually provide value to your readers and any link you share there, needs to be helpful and appropriate.

Forums like these have strict rules that need to be followed if you want to be successful with forums.

Remember, forum posting is more about building community and getting your name and brand out there. You don’t exactly do it for link building but to improve the online reputation of your brand and yourself as well.

In fact, being active on forums can help you to manage public relationships, answer questions about your product or services or even manage bad experiences and in my opinion, you should consistently monitor forums for any mentions of your brand or yourself.

6. Infographic Link Building

Another strategy on the off-page SEO activity list and one of my favorites is infographic link building.

In almost every industry and niche, countless topics can be made into a useful infographic that can be shared on other websites and used as a resource by other bloggers which can result in nice juice backlinks.

For example, the infographic I have used from SEMRus to demonstrate guest posting is the best link building strategy according to experts is a great example of using passive infographics for link building, just by having them on your website.

Another example could be this cute infographic on where you should and shouldn’t pet your cat.

And according to SE Ranking, this page with infographic had generated 6 referring domains and 15 backlinks which is not bad from a picture of a cat and text without any design.

Or another example could be this infographic that shows what glass is meant for what drink.

Which according to SE Ranking had generated over 145 referring domains and 310 backlinks. Again nothing difficult if you have the knowledge and help from freelancers on Fiverr.

However, does it mean, you will publish an infographic and it will boom like this?

Of course not, first you must find a topic that generates a lot of interest and can be useful to others, and then you need to start doing blogger outreach and submitting your infographic to create awareness and start building backlinks.

After this, you should be able to generate some nice high-quality backlinks for your site too!

7.  Image Link Building

The next up on the off-page SEO activity list is image link building.

Images should be an essential part of your SEO strategy & B2B SEO strategy as they can generate plenty of high-quality backlinks for your website.

And similarly, to infographics, images and other graphics can be used by bloggers and content creators on their websites which can result in a nice backlink.

Therefore, it’s recommended to always create your own pictures and graphics within your blog posts as this can work as a passive link building.

For example, when HubSpot created the Topic Cluster model, they also created a simple graphic to better explain the concept so everyone can understand.

And just this graphic alone had been used over 2,000 times according to Google Image search.

And hopefully, most of them using HubSpot graphic had credit HubSpot as a source, thus giving them a well-deserved backlink.

That’s why if you look at any of my new blog posts, you will find plenty of custom graphics as I hope once the blog posts featuring my own graphics start driving organic traffic it will also generate backlinks that otherwise would not without the graphics.

Or if you are using your own pictures within your blog posts like in this example:

Then you can upload your pictures to sites like pexels.com and let others use your pictures with the condition to link to you as a source.

And lastly, you can use Google Image search to search for sites using your image on their site to ensure they are linking to you as a source as according to T&C.

With that, image link building can be a sure way to generate a lot of backlinks, you just need to know the right strategies.

8. Press Release Submission for SEO

The eighth on the off-page SEO activity list is Press Release.

Press Release submission for SEO purposes refers to writing a short official announcement delivered to members of the news media for the purpose of distributing this information in public in order to gain brand awareness, build brands reputation and build backlinks from trusted media sites.

Press release in SEO is mainly used for link building as it can be very effective. A typical press release is distributed across various media outlets often with high website authority and trust from Google resulting in high-quality backlinks and even increased referral traffic.

For example, when SEMRush acquired Backlinko in January 2022, they have issued an official statement about the acquisition.

And this was distributed across news sites which of course led to more coverage across other news sites, blogs, and other websites especially on those that are in the space of SEO. And within less than a month of the press release, Google already shows over 100k results.

However, to write a press release you don’t need to be a public company making big statements, spending millions on acquisitions, or being sued for millions of dollars.

Press releases SEO have great potential even for small businesses as with averaging 400-600 words, they don’t take long to write, yet if done well, they can generate leads, bring backlinks, increase brand awareness, create buzz around your products or services, and can create connections with influential media figures.

In short, a press release can provide free publicity for your company from blogs, online portals, news sites, YouTube channels, and other mediums seeking to publish valuable, well-written content on a regular basis.

And this can be about anything that your company does differently, is unique, has won a certain industry award, make a considerable donation, helped communities in difficult times, or just like I said it can be anything worthy to share with others.

For example, a Malaysian company has announced they moved to four days work week.

This is very unusual in a country with one of the highest average working hours per employed person, where it is typical to have 6 days work week, 12-14 hours a day with online 10-12 paid leaves.

And of course, this spread pretty quickly across the Malaysian news and websites as it’s something very unique in the world, yet even more in Malaysia.

And the best thing, Google is absolutely supporting digital PR as explained by John Mueller in this tweet:

9. Web2.0 Submission

Another link building strategy on this list of off-page SEO activities is web2.0 submission.

Web2.0 are free blogging, content, forums and social media platforms used to distribute information in order to increase online reputation and trust with search engines by acquiring backlinks from these sites like Medium, Tumblr, Blogspot, Alexa, Quora, YouTube and others.

It can include social media sites, blogging and news sites, and other platforms that allow you to create micro or quick websites to share your content.

10. Link Building Strategies

The next on the off-page SEO activity list are other link building strategies I didn’t mention and are generally used by SEOs and bloggers to improve their off-page SEO and online reputation.

Therefore, here you have a list of the 16 most common link building strategies:

• Skyscraper technique (loved by Google)
• Link exchange
• Purchasing links
• HARO Link building
• Resource page link building
• Broken Link building
• Link Insertion
• Create Link Roundups
• Tiered link building
• Unlinked mentioned
• Niche Edits
• Create Linkable Assets
• Social Proof Link Building
• Blog Commenting
• Registering on Chamber of Commerce
• Email People, You Mentioned in Your Blog
• Create Free Online Tools
• Content Syndication & Repurposing
• Create Industry Study & Research

And the list could go on with many more link building strategies. However, I believe this is enough to build a high authoritative website in any niche and industry.

11. Competitor Backlink Analysis

Another very important activity on this off-page SEO list is to do competitor backlink analysis.

Competitor Backlink Analysis helps you to understand your current search engine market in terms of website authority, how your competitors are getting backlinks, what are the most effective link building strategies in your market, and what website authority you need to do to compete for keywords in your industry.

It’s arguably one of the best ways to analyze your market before you start any link building campaign to know what works the best in your industry.

For example, you can look at your close competitors that are ranking for the same keywords as you are and how fast they are growing their backlink portfolio using SE Ranking.

Just pop your domain into SE Ranking Competitive Research tool, select your target location, and click on analyze.

And then go to the competitors report.

And here you will have a list of hundreds of close competitors based on your ranking keywords. The more keywords you rank for, the better results you will get here.

And then you can create a list of the top 10 competitors with the most common keywords and look at their ranking for your target keywords using the Competitor Comparison tool.

This will give you a nice comparison of the keywords you both ranking for with other useful information such as the ranking pages, keyword difficulty, search volume, and more.

Also, competitor backlink analysis helps you to find out how many backlinks you will need to build to rank in the top 10 positions for your target keyword.

For example, if you want to rank for the keyword “after dinner drinks” you can do competitor backlink analysis to find how many backlinks the top 10 ranking pages for this keyword have.

Then I’ll open the top 10 ranking pages in the Competitive Research tool and collect the highest and lowest number of referring domains and page trust.

After I’ll take this and put it in my keyword spreadsheet to create an approximate range of how many referring domains and page trust, I need to build to rank my content in the top 10 for this keyword.

And there are many and many more things you can learn by doing competitor backlink analysis. Thus, I definitely recommend you to just get an SEO tool and do it from time to time and you will learn more about SEO than just by reading articles.

12. Blogging

And the last activity on this off-page SEO activity list is blogging.

Regardless you are blogging for business, for fun, or any reason, your blogging will arguably be one of the best passive link building strategies you can do.

And blogging statistics like these one shows that blogging is an excellent off-page SEO activity to improve online reputation from search engines and users:

• Blogs have been rated as the 5th most trustworthy source for gathering online information. This means by blogging you can increase your online reputation from your readers.
• Blog posts are 5 times more likely to get shared on social media by my email subscribers. And again, social shares can improve your ranking and online reputation.
• Businesses that blog actively get 97% more inbound links, more content means more eyes on your website, more eyes means more backlinks.
• 70% of people would rather learn about a company through articles rather than advertisements or from a salesman.

And there are perhaps more statistics to prove my claim. However, I believe you got the point.

Producing consistently high-quality content is proven that increases your off-page SEO results as well. If you look at some of your top-ranking competitors, you probably see their blog received the most backlinks in total or are the best pages by links.

For example, if you look at OptinMonster best pages by links, you will see their blogging strategy brought them most of the backlinks.

Or that same applies to marketing agency NewNorth.

With that, blogging is arguably the best off-page SEO activity on this list even though it’s located on your website and it’s not considered as an off-page SEO technique.

However, it’s undeniable that blogging brings backlinks, social shares, and other off-page SEO aspects, and overall it does improve your online reputation.

That’s why I included it on this list.

Complete Off-Page SEO Activity List [50+ Strategies]

While I explain to you a few off-page SEO activities and how they work, there are a lot more activities you can do many that bring a lot of link building benefits.

Therefore, here you can find the full list of Off-Page SEO Activity List with 50+ Strategies:

So here you have a complete list of off-page SEO activities to improve your online and even offline reputation, get backlinks and drive better SEO results.

Lastly, including high quality pictures in your content is super important to get more backlinks and sometimes it can get difficult to find the right photo. But now Chamber of Commerce made stock photo search much easier. So try it out.

Did I forget any strategy, do you want any strategy on this list? Let me know and I’ll add it. Also, let me know what you think about this on my YouTube Channel.

Related Articles:

• How to Find Backlinks to a Page and Website
• Backlink Audit: Ultimate Guide [2022]
• How to Do a Content Audit for B2B Website? To Increase Organic Traffic, Leads & Ranking
• Technical SEO: Step-By-Step Guide to Optimize Your Website
• Ultimate On-Page SEO Guide for Non-SEOs to Boost Organic Traffic & Ranking
• SEO Keyword Mapping: The Trick to Perfect SEO

Also, check out our SEO hub page to find all our SEO resources.

Disclaimer

This article was created by Eduard Dziak and may contain affiliate links. The following were used to optimize the article for the best user and search engine experience include:

• SE Ranking for keyword research and on-page SEO optimization
• Surfer SEO for SEO-friendly content creation for users and search engines.
• Jasper AI for grammar correction and information enhancement.

The article is based on the author’s own experience and knowledge, drawn from both their own work and that of their clients, to provide the latest, proven methods.