In this article, I am going to share with you 7 powerful and essential SEO tips for beginners to help you rank #1 on Google and get more leads for your business organically.
So if you are new to SEO and not an SEO expert and you want to rank #1 on Google this upcoming year, then watch the entire video to learn what matters most in the SEO game in 2022 so you can focus on the right things to get the most out of your marketing efforts.
So if you want this video valuable to make sure to subscribe, leave a comment below and give a like to the video because it helps me with the YT algorithm.
And without further due, let’s boost your SEO this year!
1) Create Great Quality Content & Lots of It
The first on our list of SEO tips is to create great quality content & lots of it for your website.
According to 72% of marketers say the single most effective SEO tactic is creating relevant content on your website. Honestly, most of your SEO work will be dedicated to creating relevant content on your website in order to rank on search engines for your targeted and relevant keywords.
This started in 2013 with the release of the Hummingbird update, later in 2015 Google has launched their algorithm RankBrain, which is a machine learning and artificial intelligence system and lastly, in 2019, Google’s latest search algorithm updates the BERT which is a neural network-based technique for natural language processing (NLP) pre-training.
All these Google’s algorithms are one of the largest Google updates that they have released to help users to find more relevant information as soon as possible. And that is why creating relevant content on your website is so important and the future of SEO.
Before all these updates I still remember that the single most effective SEO tactic was to stuff keywords at the bottom of your page and then hide those keywords by using the same color as your background
But this SEO strategy is a long-time gone and you need to be much more sophisticated with your content and keyword placement, where to put your keywords and how to add keywords.
Because Google is looking at individual words and keywords you are using within your content to better understand what your website is about. This is when semantic SEO comes into play and why is so important to be focused on your website.
2) Semantic SEO
I did not want to make this part so long, but I feel I need to explain a bit more about semantic SEO.
And while I recommend you to learn more about Semantic SEO, in nutshell it is basically using related words to your targeted keyword within the content.
Let’s say I am writing an article or ultimate guide about a car, thus the word “Car” is my targeted keyword. So, examples of semantic words for the car could be something like this:
These are just a few examples of semantic words for my targeted keyword, but because this keyword or topic is so broad, there could be thousands of semantic words for it.
So, in another example let’s look at a more narrow long-tail keyword such as “Types of SEO strategies”. This keyword is much more specific and a user who is searching for it has a clear intent which is learning about the types of SEO strategies or also know the categories of SEO strategies.
Therefore, the semantic keywords for this could be something like this:
And I could go so much deeper about semantic SEO and this topic deserves its own video, but if you are new to semantic SEO then I definitely recommend you to learn more about it.
But in conclusion, content creation is arguably one of the most important SEO tactics that you need to be doing to at least start ranking.
Without high-quality content, you can’t even rank and of course the more content you create on your website for example:
- Product and service pages
- Blog posts
- Resource pages
- About Us
The higher is the chance you can rank for keywords and the more content you have on your topic, the higher is the chance you can rank high.
But there is more to it, so keep reading!
The second on our list of SEO tips that you should focus on to rank #1 on Google is to generate backlinks and social shares for your content.
In 2016, Google already said that the two most important ranking signals are content, which we have already discuss and now we are going to discuss the second most important ranking factor which is high-quality backlinks.
High-quality backlinks are links that are coming from high authoritative websites to any of your web pages. Often these websites are well known within the niche and whenever you are searching for a topic within your niche, there is a high chance you will find this kind of website.
And why they are high authoritative websites is because first, they have a ton of great content on their website, and second because many websites small and large are referring to them as one of their sources or go-to place to learn more about the niche topics.
So how can you get high authority for your website?
Well, it’s not easy and it will take you a while, but if you are already creating high-quality content, then you have the cornerstone of increasing your authority.
Without this nobody will ever link to your website. Therefore make sure you have your content nailed down and you deliver the most amount of value you can within your content.
Once this is done, then there is time to start generating backlinks and social shares. Again this is not a full guide on how to generate backlinks for your website and I strongly recommend learning more about it.
But my favorite strategies to get more backlinks are:
And for getting more social shares my favorite strategies are:
- Send your content to people you have linked to
- Create snippets from your blog post and share it
Remember, link building strategies are not easy even for experienced marketers, according to 41% of SEO experts consider link building to be the most difficult part of search optimization.
So don’t get discouraged when things get tough because it will get hard and you will have to put extra effort to acquire some of the high-quality links for your website, but if you are serious then you need to start building backlinks.
4) Optimize Your Title Tags & Meta Description
The third on our list of B2B SEO tips is to optimize your title tags & meta description for every of your web page you have published.
Alright, so you have created a lot of great quality content on your website. Also, you have worked so hard on getting backlinks on your website, barely sleeping and eating and you did it. You have gain high authority for your website.
And all this hard effort landed you on the number one page in search results for your targeted keywords, but that is not it. Because now you need to get the engagements metrics high to climb up the first-page ladder, especially these metrics:
- Bounce rate
- Session duration
- Click-through rate
And the reason why you need to have these metrics high is that Google does track these metrics to understand how your users interact with your website.
Typically, the first two metrics, bounce rate, and session duration are related to the quality of your content. If your content does not provide the value or information the user is searching for, then they will bounce back and go to the next page.
This sends a clear signal to Google, that the other page provides better and more value to the user inquiry and thus should be rank higher. That’s why quality and relevant content is so important.
But CTR metric is commonly overlooked even though is one of the most important metrics you should track especially if you already rank on the first page of Google.
And to prove it, In 2014, Rand Fishkin, founder of Moz, conducted a case-study with his Twitter audience. At 6:03 PM, his target website ranked 7th for the target search phrase. He tweeted out to his audience, asking for his followers to search the specific keyword and click on his website, which then sat at position 7. By 9:01 PM, his website ranked in the first position.
But that is not it, as in 2009, the head of Google’s webspam team at the time, Matt Cutts, was asked about the importance of maximizing your organic CTR. Here’s a key quote that says it all:
It doesn’t really matter how often you show up. It matters how often you get clicked on and then how often you … convert those to whatever you really want (sales, purchases, subscriptions)… Do spend some time looking at your title, your URL, and your snippet that Google generates, and see if you can find ways to improve that and make it better for users because then they’re more likely to click. You’ll get more visitors, you’ll get a better return on your investment. (Source)